Hidden Video Frame Embedding for Interactive Broadcast Engagement

Solution Overview

Problem

Advertisers and content providers face challenges in capturing consumers' attention during digital transmission and television broadcasts without altering the underlying program content, as existing methods rely heavily on content quality rather than interactive engagement.

Innovation Solution

A system that embeds and detects additional, hidden information within selected frames or groups of frames in digital video content, allowing users to view or interact with this information by slowing or stopping playback, using a controller to reveal clues or rewards, which can be accessed through digital devices like smartphones or tablets.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If additional hidden material is embedded in program content to increase consumer attention, then consumer engagement is improved, but device complexity increases due to the need for embedding and detection systems

Engineering Contradiction:

Improveconsumer engagementVSAvoidembedding and detection system complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent embeds additional material within the existing program content frames, nesting the promotional or interactive content inside the video stream without requiring separate transmission channels. This allows the hidden material to be integrated into the broadcast infrastructure, reducing the need for complex additional broadcasting equipment while enabling enhanced consumer engagement through the embedded content

Inventive Principle:

Principle #7Nested doll (Nesting)

2Productivity

If hidden material is embedded in a limited number of frames to maintain broadcast efficiency, then productivity is improved, but measurement precision deteriorates because the hidden material is harder to detect

Engineering Contradiction:

Improvebroadcast efficiencyVSAvoiddetection accuracy of hidden material

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The patent embeds detection aids within the hidden material itself, such as unique identifiers, patterns, or markers that are prepared in advance during the embedding process. These preliminary detection elements are integrated into the selected frames, enabling consumers to more easily locate and identify the hidden material even when it appears sparsely across the video stream, thus improving detection accuracy without requiring increased frame density

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent introduces digital video recorders and controllers as intermediary devices that facilitate the detection of hidden material. These devices allow consumers to pause, rewind, and examine frames at their own pace, effectively mediating between the sparsely distributed hidden content and the consumer's perception. This intermediary approach enables accurate detection of hidden material embedded in limited frames while maintaining broadcast efficiency

Inventive Principle:

Principle #24Intermediary (Mediator)

3Difficulty of detecting and measuring

If consumers use digital devices to detect hidden material by slowing or stopping playback, then detection capability is improved, but loss of time increases due to extended viewing duration

Engineering Contradiction:

Improvedetection capability of hidden materialVSAvoidviewing time to detect hidden material

Core Design Contradiction:

Difficulty of detecting and measuringVSLoss of time

Solution Approach 1:

The patent embeds detection aids within the hidden material itself, such as unique identifiers, patterns, or markers that are prepared in advance during the embedding process. These preliminary detection elements are integrated into the selected frames, enabling consumers to more easily locate and identify the hidden material even when it appears sparsely across the video stream, thus improving detection accuracy without requiring increased frame density

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent introduces digital video recorders and controllers as intermediary devices that facilitate the detection of hidden material. These devices allow consumers to pause, rewind, and examine frames at their own pace, effectively mediating between the sparsely distributed hidden content and the consumer's perception. This intermediary approach enables accurate detection of hidden material embedded in limited frames while maintaining broadcast efficiency

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS10187605B2Broadcasting/transmission and detection system and method

Publication Date: 2019.01.22 BLAYNEY W ERIC

AI summary

A system and method is provided for transmitting and displaying video frames or groups of video frames of program content. A program content processor is utilized with an added material processor to insert added material to a limited number of the video frames or groups of video frames of the program content. A broadcasting/transmission device configured to transmit the program content with the added material to a plurality of users who can selectively receive the program content. A controller operable for selectively controlling a speed of the playback of the program content so that the added material becomes readily discernible by the user. An electronic response device is utilized by the user to respond to the now user discernible added material.