Hierarchical Information Display with Third-Party Call-to-Action Integration

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Solution Overview

Problem

Mobile devices with small displays face challenges in presenting multiple information items concurrently due to limited screen space, requiring users to navigate through multiple screens to view related information items and calls-to-action.

Innovation Solution

A computing system organizes information items in hierarchies, allowing users to expand specific items on the same screen, displaying child nodes and associated calls-to-action, such as clickable icons, without needing to page through multiple screens, and enables third-party systems to associate calls-to-action with information items managed by a first-party system.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If information items are displayed on separate screens to organize multiple information items, then information organization is improved, but user navigation complexity increases and screen real estate is wasted

Engineering Contradiction:
Improveinformation organizationVSAvoidnavigation time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent implements a hierarchical display structure where child information items are nested within parent information items. Users can expand or collapse sections to reveal or hide child items, allowing multiple levels of information organization within a single screen without requiring navigation through multiple separate screens.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent segments information items into hierarchical levels (parent and child items) that can be independently displayed and manipulated. This segmentation allows the system to present organized information structures while maintaining compact display within limited screen space.

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If multiple information items are displayed concurrently on small screens, then information accessibility is improved, but display space requirements increase

Engineering Contradiction:
Improveinformation accessibilityVSAvoiddisplay space
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

Child information items are nested within parent items, allowing the system to display only the necessary level of detail on the main screen while keeping additional information available for expansion. This nesting approach maximizes the use of limited display space while maintaining comprehensive information accessibility.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent introduces dynamic expansion and collapse functionality that allows the display to adapt its content based on user interaction. Sections can be expanded to reveal child items or collapsed to save space, providing flexible display behavior that optimizes the balance between information accessibility and display space utilization.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If third-party calls-to-action are integrated with first-party information items, then system functionality is improved, but system complexity increases

Engineering Contradiction:
Improvesystem functionalityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a mediation layer between first-party information items and third-party calls-to-action. This intermediary structure allows third-party systems to associate their calls-to-action with first-party information items without direct integration complexity, maintaining clear separation of concerns while enabling functional integration.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent creates a universal association mechanism that allows any third-party system to link calls-to-action with information items managed by first-party systems. This multi-functional approach enables diverse third-party integrations through a common framework, improving system versatility while managing complexity through standardized interaction protocols.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10289267B2Platform for third-party supplied calls-to-action
Publication Date: 2019.05.14 META PLATFORMS INC
  • US10289267B2 patent drawing
  • US10289267B2 patent drawing
  • US10289267B2 patent drawing

AI summary

In one embodiment, a first computing system receives a request from a second computing system, the request indicating an information item displayed on the second computing system. In response to the request, the first computing system determines whether the information item is associated with any call-to-action provided by any third computing system. If the information item is associated with one or more calls-to-action provided by one or more third computing systems, then the first computing system sends the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.