Hinge-Integrated Cosmetic Applicator Storage for Secure Access

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing cosmetic packaging devices face issues with applicator loss and damage, and lack of convenient accessibility without compromising compactness.

Innovation Solution

A device with a container having a hinge connection that houses the applicator within its interior space, ensuring protection and easy access, while maintaining a compact design.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the applicator is placed laterally on the exterior of the case, then the applicator is easily accessible, but the applicator risks being lost or damaged if it becomes separated from the case

Engineering Contradiction:
Improveapplicator accessibilityVSAvoidapplicator retention
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The applicator is nested within the hinge connection structure of the case, specifically stored in a recess formed in the hinge connection. This allows the applicator to be conveniently accessible when the case is open while being securely retained within the integrated hinge structure, eliminating the risk of loss or separation.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Reliability

If the applicator is accommodated in the hinge connection, then the applicator is protected and space is saved, but the device structure becomes more complex

Engineering Contradiction:
Improveapplicator protectionVSAvoidhinge connection structure
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The hinge connection serves multiple functions: it provides the mechanical hinge function for opening and closing the case, and simultaneously houses the applicator storage recess. This multi-functionality integrates the applicator retention feature into the existing hinge structure without requiring separate dedicated storage components, thereby minimizing additional structural complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Reliability

If the interior space is accessible only when the device is open, then the applicator is protected when closed, but the applicator is less accessible when needed

Engineering Contradiction:
Improveapplicator protectionVSAvoidapplicator accessibility
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The applicator storage recess is designed to be dynamically accessible - closed and protected when the case is shut, but automatically accessible when the case is opened. The recess is positioned and dimensioned such that opening the case provides direct access to the applicator, while the closure naturally protects it. This dynamic accessibility aligns with the natural opening/closing operation of the case.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12628932B2Device for packaging and application of a cosmetic product
Publication Date: 2026.05.19 LOREAL SA
  • US12628932B2 patent drawing
  • US12628932B2 patent drawing
  • US12628932B2 patent drawing

AI summary

A packaging and application device including a container containing a product to be applied, the container comprising a first part and a second part, which are connected to one another by a hinge connection; an applicator, the said applicator being accommodated in an interior space (E) provided in the hinge connection.