User History Modification via History Moderator Server
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Users receive irrelevant advertisements based on shared internet usage history, leading to annoyance and reduced effectiveness for both users and advertising companies, as existing systems lack efficient mechanisms for users to selectively modify their ad preferences.
Innovation Solution
A history moderator server that allows users to disassociate specific advertisement subjects from their user history via a user input control within an advertisement presentation widget, moderating requests and validating them based on pre-defined criteria to prevent excessive modifications, thereby ensuring targeted ads align better with user interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If user history is shared across devices for advertisement targeting, then advertisement relevance is improved, but users receive irrelevant advertisements from other users' browsing activity
Solution Approach 1:
The patent segments user history into device-specific histories, allowing each device to maintain its own browsing history separately. This enables advertisements to be targeted based on individual device usage rather than aggregated shared history, preventing irrelevant ads from appearing while maintaining relevance for each user's actual browsing behavior.
Solution Approach 2:
The patent implements local quality by allowing different quality standards for different parts of the system - each device has its own history management policies and ad preferences. Users can control what content is stored locally on each device and which devices can share history, enabling personalized ad relevance without cross-device contamination.
2Ease of operation
If users can modify their advertisement preferences, then user experience is improved, but system complexity increases due to need for moderation and validation
Solution Approach 1:
The patent applies preliminary action by establishing pre-defined criteria and moderation rules before users submit preference modifications. The system pre-configures validation rules, moderation thresholds, and approval workflows that automatically evaluate user requests, reducing the need for complex real-time processing while maintaining user control.
Solution Approach 2:
The patent introduces an intermediary moderation layer between user preferences and ad delivery. This mediator validates and filters user modifications against pre-defined criteria, ensuring that preference changes are appropriate and consistent with system policies without requiring direct complex processing of every user input.
3Productivity
If advertisement targeting is based on comprehensive user history, then click-through rates are improved, but wasteful ad distribution increases to users who have already viewed or are not interested in ads
Solution Approach 1:
The patent implements dynamics by making ad targeting adaptable and responsive to real-time user behavior. The system continuously updates user preferences and history status, dynamically adjusting which ads are shown based on current interests rather than static comprehensive history. This allows high click-through rates for relevant ads while reducing waste by stopping delivery when users lose interest.
Solution Approach 2:
The patent applies feedback mechanisms where user interactions with advertisements (clicks, views, dismissals) are continuously monitored and fed back into the targeting system. This feedback loop allows the system to learn from user responses and adjust ad distribution in real-time, improving click-through rates for relevant ads while eliminating wasteful distribution to uninterested users.
Data Source
AI summary
A communication server is disclosed. The communication server comprises a processor, a memory, and an application stored in the memory. The application, when executed by the processor, receives a request that identifies a subject to remove from a user history of the a user equipment (UE), wherein the user history is compiled based on communication events initiated by the UE and is associated with content that is sent to the UE. The application, responsive to receiving the request from the UE, transmits a user history modification request to a history management server, wherein the communication server disassociates the subject from the user history identified in the request received from the UE.