HMD Service Trigger Objects in Simulation Environments

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Solution Overview

Problem

Users of head-mounted displays (HMDs) in virtual reality (VR), augmented reality (AR), and mixed reality (MR) environments face interruptions when needing to access services like food delivery, as they must remove the HMD to interact with the physical world, disrupting their immersive experience.

Innovation Solution

A method and system that allows HMDs to display advertisements as service trigger objects within the simulation environment, enabling users to access services without leaving the virtual world by controlling the HMD to present interactive controllers and menus, allowing users to order services directly from the VR environment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the user wears the HMD to immerse in the VR world, then the user experience is improved, but the user cannot access real-world services without removing the HMD

Engineering Contradiction:
Improveuser experienceVSAvoidservice accessibility
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent introduces advertisements as intermediary objects within the VR environment that mediate between the user and real-world services. When users interact with these advertisement objects in the virtual space, they can trigger service operations (such as food delivery) without removing the HMD, thus maintaining immersion while enabling service access.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The HMD system is enhanced with multi-functionality by integrating service triggering capabilities directly into the VR environment. The same HMD that provides immersive VR experiences also enables service access through interactive advertisement objects, eliminating the need to remove the device for service interactions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If the user removes the HMD to access services, then service accessibility is improved, but the immersive experience is interrupted

Engineering Contradiction:
Improveservice accessibilityVSAvoiduser experience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system performs preliminary action by pre-placing interactive advertisement objects within the VR environment before the user needs services. These objects are already positioned and ready for interaction, allowing users to trigger services directly from the VR space without breaking immersion or removing the HMD.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If advertisements are displayed in the VR environment, then service accessibility is improved, but the simulation environment complexity increases

Engineering Contradiction:
Improveservice accessibilityVSAvoidsimulation environment
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Rather than transforming the entire VR environment, the patent applies local quality by introducing advertisements as specific, localized interactive objects at relevant positions within the simulation. This approach enables service access while maintaining the overall simplicity and integrity of the VR environment, adding complexity only where necessary.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10692113B2Method for providing customized information through advertising in simulation environment, and associated simulation system
Publication Date: 2020.06.23 HTC CORP
  • US10692113B2 patent drawing
  • US10692113B2 patent drawing
  • US10692113B2 patent drawing

AI summary

A method for providing customized information through advertising in a simulation environment and associated simulation system are provided. The method includes: controlling a head mounted display (HMD) device of the simulation system to present the simulation environment and allow a user of the simulation system to see the simulation environment when wearing the HMD device on the user's head; controlling the HMD device to display a first controller in the simulation environment, to allow the user to interact with the simulation environment; controlling the HMD device to display an advertisement as a service trigger object in the simulation environment, to allow the user to trigger a specific service related to ordering commercial products in the simulation environment; and after the specific service is triggered through the service trigger object, controlling the HMD device to display a second controller in the simulation environment to match simulation contents of the specific service.