HMD Virtual Space Ad Integration via Line-of-Sight
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods for displaying advertisements on head-mounted displays (HMDs) during moving image content playback often compromise user immersion, as traditional display methods can disrupt the immersive experience and reduce advertising effectiveness.
Innovation Solution
A method is described where synthetic content is generated by combining moving image content with sub-content, such as advertisements, and adapted to the virtual space on an HMD, with the field-of-view image being output based on the user's line of sight and field-of-view region, allowing for seamless integration of advertisements within the moving image content without reducing user immersion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed on HMD during moving image content playback, then advertising effectiveness is improved, but user immersion is reduced
Solution Approach 1:
The patent applies local quality by positioning advertisements in specific peripheral regions of the visual field rather than uniformly across the display. The advertisement display region is defined as a peripheral region relative to the center of the visual field, ensuring that the main content remains undisturbed while ads are visible in less critical viewing areas. This resolves the contradiction by maintaining immersion in the central content while improving advertising effectiveness in peripheral zones.
Solution Approach 2:
The patent utilizes the dimensional aspect of the visual field by distributing advertisements across multiple peripheral regions (upper, lower, left, right) rather than competing for the central viewing dimension. This spatial distribution in different angular dimensions allows ads to be displayed without blocking the primary line of sight to the moving image content, thus maintaining immersion while improving ad effectiveness.
2Productivity
If advertisements are displayed in the moving image content, then advertising effectiveness is improved, but the quality of moving image content is reduced
Solution Approach 1:
The patent segments the display region into a central region for moving image content and peripheral regions for advertisements. By dividing the visual field into distinct functional zones, the main content quality is preserved in the central area while advertising content is placed in segmented peripheral areas. This segmentation prevents ads from degrading the overall quality of the moving image content.
Solution Approach 2:
Different quality requirements are applied to different regions: high-quality moving image content is maintained in the central viewing area, while advertisements in peripheral regions can have different visual characteristics. This local quality approach ensures that the primary content quality is not compromised while still providing effective advertising display areas.
3Productivity
If a large area is used for advertisements, then advertising effectiveness is improved, but the display area for moving image content is reduced
Solution Approach 1:
The patent exploits the angular dimensions of the peripheral visual field to accommodate advertisements without reducing the central display area. By utilizing upper, lower, left, and right peripheral regions, the system increases the total advertising area while maintaining the central content display area intact, effectively adding advertising space in dimensional directions that do not compete with primary content viewing.
Solution Approach 2:
The advertisement display regions are dynamically adjusted based on the user's line of sight and field of view. The peripheral regions for ads are determined relative to the current viewing direction, allowing the advertisement area to expand into unused peripheral visual space without encroaching on the central content area. This dynamic positioning maximizes advertising effectiveness while preserving content display area.
Data Source
AI summary
A method of providing a 360 degree virtual space to a head mounted display (HMD). The method includes defining the 360 degree virtual space including sections. The method further includes generating synthetic content by synthesizing a main content and sub-content, the main content to be played in the 360 degree virtual space as a 360 degree movie in accordance with a predetermined timeline, and the sub-content to be displayed in a part of a display region of the main content at a temporal position defined by the timeline, the display region is specified by one or more sections of the 360 degree virtual space. The method further includes adapting the synthetic content to the 360 degree virtual space. The method further includes determining a line of sight of a user. The method further includes specifying a field-of-view region based on the line of sight. The method further includes generating a field-of-view image corresponding to the field-of-view region in the synthetic content to output the field-of-view image to the HMD.