Vehicle Holographic Projection With Eye-Tracked Beam Steering

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Solution Overview

Problem

Current vehicle entertainment systems lack the ability to generate a floating image and audio directed to an individual in proximity to the vehicle, and existing inverse head-up-display architectures require constant adjustment for height and position variations.

Innovation Solution

A system within a vehicle that includes a perception system to detect individuals, a monitoring system to track head and eye positions, a holographic image generator to calculate and encode images, and a beam steering device to project images directly to the eyes, along with an audio communication system for audible interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If inverse head-up-display architectures with beams splitters are used, then visual information can be displayed to passengers, but the system requires constant re-adjustment to accommodate height and position variations

Engineering Contradiction:
Improveadjustment requirementVSAvoidbeams splitter attachment and adjustment mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent replaces the mechanical beams splitter attachment system with a digital/light-based solution using display devices (such as head-up displays or augmented reality displays) that can dynamically adjust their optical paths through electronic control of light reflection and refraction, eliminating the need for physical re-adjustment mechanisms

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system implements dynamic adjustment capabilities where display devices can automatically adapt to different passenger positions and heights through real-time detection and computational adjustment of the displayed image parameters, allowing the system to remain optimal without manual re-adjustment

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If external screens are used for displaying to persons outside the vehicle, then communication with external individuals is enabled, but the system lacks directional precision for individual targeting

Engineering Contradiction:
Improveexternal communication capabilityVSAvoidtargeting accuracy
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The patent applies local quality by directing visual and audio information to specific locations in space where individual persons are positioned, rather than using a general external screen. The system calculates and projects images to precise coordinates corresponding to each person's location, enabling targeted communication with external individuals

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system introduces computational algorithms and beam steering devices as intermediaries between the vehicle's communication system and external persons. These intermediaries calculate the precise projection parameters and physically direct the light beams to the correct external locations, achieving both external communication capability and directional precision

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If traditional audio systems are used, then audio can be played inside the vehicle, but the system lacks directional audio output to specific individuals outside the vehicle

Engineering Contradiction:
Improveaudio communication rangeVSAvoiddirectional audio capability
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements local quality in the audio system by directing sound waves to specific locations in space where individual persons are positioned. The audio system calculates the precise location of each person and projects sound beams to those specific coordinates, enabling targeted audio communication with external individuals rather than omnidirectional sound distribution

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables the creation of floating images and audio communication directly to individuals, providing a dynamic and adjustable visual experience without the need for constant re-adjustment, and supports both two-dimensional and three-dimensional image perception.

Implementation Method 1

the beam steering device is adapted to re-direct the projected holographic image to the eyes of the person

Methodology Applied
Scientific EffectLight reflection: Reflection

Implementation Method 2

the display is adapted to project the holographic image to the beam steering device

Methodology Applied
Scientific EffectLight emission: Light

Implementation Method 3

a directional speaker in communication with the system controller and adapted to provide audio output directed to the person

Methodology Applied
Scientific EffectSound propagation: Sound

Data Source

PatentUS20250231417A1Directional visual and audio communication
Publication Date: 2025.07.17 GM GLOBAL TECHNOLOGY OPERATIONS LLC
  • US20250231417A1 patent drawing
  • US20250231417A1 patent drawing
  • US20250231417A1 patent drawing

AI summary

A system within a vehicle for communicating with a person in proximity to the vehicle includes a perception system in communication with a system controller and adapted to detect the presence of a person, a monitoring system adapted to monitor the position of the person's head and eyes, a holographic image generator including a visual compute engine adapted to calculate a holographic image and encode the holographic image onto a spatial light modulator of a picture generating unit, and a beam steering device, wherein the beam steering device is adapted to receive information related to a position of the person's head and eyes from the monitoring system, and the display is adapted to project the holographic image to the beam steering device and the beam steering device is adapted to re-direct the projected holographic image to the eyes of the person.