Home Network Device Discovery for Targeted Ad Delivery
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Solution Overview
Problem
Existing systems for configuring home appliance systems do not effectively utilize the information gathered during setup to provide targeted advertising and product recommendations.
Innovation Solution
A system and method that uses data collected during home appliance and network configuration to provide personalized product recommendations and advertising services, leveraging a product recommendation app on a smart device to analyze user equipment configurations and suggest improvements or additions based on compatibility, user preferences, and market trends.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If device discovery information is collected during home appliance configuration, then targeted advertising and product recommendations can be provided, but user privacy and data security concerns increase
Solution Approach 1:
The patent introduces an advertising manager as an intermediary component that sits between the device discovery system and the advertising delivery mechanism. This manager processes device information, matches it with product catalogs, and manages advertising campaigns without exposing raw user data to advertisers, thus enabling targeted advertising while protecting user privacy through controlled data access.
2Measurement precision
If comprehensive device information is gathered during setup, then more accurate product recommendations can be made, but the complexity of the configuration process increases
Solution Approach 1:
The patent implements preliminary action by pre-configuring product catalogs with compatibility rules, device specifications, and recommendation logic before the user setup process. During configuration, the system automatically matches discovered devices against these pre-prepared catalogs, eliminating the need for users to manually input detailed device information or navigate complex compatibility checks, thus maintaining high recommendation accuracy while simplifying the user experience.
3Quantity of substance
If device discovery is integrated into the configuration process, then advertising opportunities increase, but the setup time required increases
Solution Approach 1:
The patent merges the device discovery function with the existing configuration process by integrating discovery protocols into the normal setup workflow. This allows the system to collect device information and generate advertising opportunities simultaneously with configuration tasks, rather than as separate processes, thereby increasing advertising value without adding perceptible time to the user's setup experience.
Data Source
AI summary
A system provides advertising by using a device discovery process to automatically determine an information about a home network system of a user. When it is determined that a first advertisement has been caused to be presented via a first content providing service or a first media access device, the information is used to automatically prevent a second content providing service or a second media access device from causing a second advertisement to be presented.