Host Property Session Integration for Third-Party Loyalty Access

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing loyalty programs are burdensome for customers to enroll and access, requiring multiple credentials and steps, which can deter engagement.

Innovation Solution

A system that integrates third-party communications into host properties, allowing users to engage with third-party services and enroll in loyalty programs directly within the host property, without needing to leave or provide additional credentials.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional loyalty program enrollment is used, then customer information can be collected for rewards programs, but the enrollment process becomes burdensome and time-consuming requiring extensive personal information and credentials

Engineering Contradiction:

Improvecustomer information collectionVSAvoidenrollment process

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

The patent introduces a host property as an intermediary platform that enables third-party engagements without requiring customers to directly interact with multiple separate loyalty programs. The host property acts as a mediator that leverages existing user sessions and credentials to facilitate third-party service engagements, eliminating the need for separate enrollment processes for each service provider.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The host property is designed to serve multiple functions by enabling various third-party engagements within a single platform. Instead of requiring separate loyalty program enrollments for different services, the system provides universal access to multiple third-party services through one host property, leveraging the existing user session and credentials for all engagements.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If customers need to access third-party services through separate platforms, then service functionality is available, but customers must leave the host property and provide additional authentication credentials

Engineering Contradiction:

Improvethird-party service accessVSAvoidauthentication time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent merges third-party service access with the host property by integrating engagement triggers and service provision directly into the host property interface. This combination allows customers to access third-party services without leaving the host property or providing additional authentication credentials, as the system leverages the existing active user session and stored credentials.

Inventive Principle:

Principle #5Merging (Combining)

3Adaptability or versatility

If multiple loyalty accounts with different credentials are maintained, then comprehensive service access is possible, but system complexity and credential management burden increase

Engineering Contradiction:

Improveservice access capabilityVSAvoidcredential management

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts the credential management function from the customer's responsibility by having the host property store and manage credentials for third-party services. The system extracts the complexity of credential handling from the user experience, allowing customers to access services without managing multiple credentials while maintaining comprehensive service access capability.

Inventive Principle:

Principle #2Taking out (Extraction)

Data Source

PatentUS12327268B2Systems and methods for enabling third party engagements and services in host properties

Publication Date: 2025.06.10 WELLS FARGO BANK NA

AI summary

A method for providing a third party engagement in a host property application is provided. The method includes: receiving an indication of an authentication of a user from the host property application such that additional authentication information for a third party that provides a third party engagement specific to the user is not required; determining that the user device is at or near a location of the third party; receiving an indication of an active user session associated with the host property application while the user device is at or near the location of the third party; generating a third party engagement specific to the user and associated with the third party; and providing, via a graphical user interface presented by a display device, the third party engagement specific to the user during the same active user session.