Hovering Ad Display With Audience-Tracking Drone Interaction
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Solution Overview
Problem
Traditional advertising methods are limited in their ability to dynamically engage individuals, as they are typically static and cannot follow or interact with people in real-time, leading to inefficiencies in reaching and engaging target audiences.
Innovation Solution
The use of hovering drones equipped with electronic displays and sensory systems that allow for dynamic, interactive advertising, including visual, auditory, and physical engagement, as well as wireless communication with personal devices, to effectively target and engage individuals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional static advertisements are positioned in fixed locations, then they can be strategically placed within the viewpoint of individuals, but they cannot dynamically follow or interact with people as they move
Solution Approach 1:
The patent applies the Dynamics principle by transitioning from static advertisements fixed in location to dynamic advertisements that can move and reposition themselves. The advertisement delivery mechanism is equipped with propulsion systems, sensors, and control circuits that enable it to autonomously navigate and follow individuals as they move through space, thereby maintaining engagement capability while adapting to changing positions.
Solution Approach 2:
The advertisement delivery mechanism incorporates autonomous navigation capabilities through integrated sensors (cameras, motion detectors, GPS) and control circuits that enable self-directed movement toward and following of target individuals. The system serves itself by automatically detecting, tracking, and repositioning to maintain optimal engagement without requiring external control or manual intervention.
2Adaptability or versatility
If mailed or handed out advertisements are distributed to individuals, then they can go with the person, but they are often considered spam and tossed out with no ability to actively engage the person
Solution Approach 1:
The advertisement delivery mechanism incorporates feedback loops through sensors that detect individual attention, engagement level, and behavioral responses. The control circuits process this feedback information and dynamically adjust the advertisement content, positioning, and delivery approach to maximize engagement while minimizing spam perception. The system learns from individual responses and adapts its behavior accordingly.
Solution Approach 2:
The system transitions from static, passive advertisement distribution to dynamic, interactive engagement. The advertisement can move with the individual, adjust its position and orientation, and modify its content in real-time based on detected engagement levels, thereby creating an adaptive experience that reduces spam perception through active engagement rather than passive distribution.
3Adaptability or versatility
If electronic displays are used to captivate user attention, then they can engage the user, but when not in use, the device is pocketed and the advertisement must resort to other means to regain attention
Solution Approach 1:
The advertisement delivery mechanism is designed as a multi-functional system that combines electronic display capabilities with autonomous navigation, sensory detection, and wireless communication functions. This universal platform can engage users through multiple modalities (visual display, motion following, interactive communication) and seamlessly transitions between different engagement strategies based on user state, thereby maintaining attention without requiring separate systems for different scenarios.
Data Source
AI summary
A hovering promotional advertisement apparatus includes a digital screen configured to display promotional advertisements and a hovering mechanism configured to secure the digital screen in a position hovering in air.