HTTPS Proxy for Secure Ad Delivery
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Solution Overview
Problem
Current online advertising platforms face challenges in delivering secure advertising content, as unsecure advertisement calls can trigger browser warnings, deterring users and compromising security, especially with the increasing threats of malware and data theft on social networking and email services.
Innovation Solution
An online advertising auction platform is developed to facilitate the registration, auditing, and real-time bidding of secure creative content, ensuring that all advertisements are delivered securely through HTTPS, with features like SSL certificates and encryption methods to maintain user security and prevent browser warnings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisement content is served over plain HTTP, then ease of operation is improved, but security is worsened causing browser warnings
Solution Approach 1:
The patent introduces an intermediary HTTPS proxy server that mediates between the HTTP advertisement delivery system and the secure HTTPS web pages. The proxy receives HTTP requests for advertisement content, retrieves the content, and re-delivers it over HTTPS to the browser, thereby maintaining security while enabling advertisement serving without requiring changes to the underlying HTTP advertisement infrastructure.
2Reliability
If secure HTTPS connections are implemented for all content, then security is improved, but device complexity is worsened
Solution Approach 1:
The HTTPS proxy server automatically manages the secure delivery of advertisement content without requiring manual configuration or intervention. It self-adapts to the security requirements of the web page by intercepting advertisement requests and automatically re-delivering them through secure HTTPS connections, thereby maintaining security while minimizing the complexity burden on the overall system.
3Productivity
If advertisement tags are transmitted over plain HTTP, then productivity is improved, but harmful factors are worsened due to security warnings
Solution Approach 1:
The HTTPS proxy acts as an intermediary that receives fast HTTP requests for advertisement tags and re-delivers them securely over HTTPS. This maintains the speed advantage of HTTP while eliminating the harmful browser security warnings that would otherwise deter users from viewing the content.
Data Source
AI summary
A method and system for maintaining and delivering secure online content includes facilitating registration of secure content with an online content placement auction system, auditing the registered content to ensure security requirements for the registered content are met, and holding an auction among bidders for placement of content in a secure online content space. The process of holding an auction for the content space includes receiving a call for secure content to be served in the content space, transmitting a bid request to bidders in response to the call, receiving bid replies having bid amounts and proposed content to be securely served in the content space, and determining a qualifying subset of the received bid replies having proposed content approved as secure.