Hybrid Content Delivery Tracking via Machine-Readable Codes
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Solution Overview
Problem
Existing systems for delivering and tracking electronically transmissible contents (e-TC) face limitations in reaching recipients without Internet access and lack effective monitoring of customer responses to advertisements, leading to inefficiencies in resource allocation and limited feedback for advertisers.
Innovation Solution
Implementing a machine-readable code (MRC) with an address-linked mechanism (ALM) and an Internet of Things device (ITD) for tracking and controlling the delivery and access of e-TC, allowing dynamic updates and various access methods, including location tracking and voice recognition, to provide detailed feedback and improved tracking of post-delivery activities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If e-TC is delivered through the Internet, then delivery efficiency and convenience are improved, but the capability to reach recipients without Internet access deteriorates
Solution Approach 1:
The patent introduces a hybrid delivery system that uses physical intermediaries (printed materials with machine-readable codes) as a bridge between Internet-based e-TC delivery and offline recipients. The machine-readable code embedded in physical deliverables acts as an intermediary that connects offline recipients to online content when scanned, thus extending Internet delivery capability to non-Internet users while maintaining Internet delivery efficiency for connected users.
2Quantity of substance
If e-TC is delivered to large numbers of recipients, then coverage is improved, but the ability to obtain feedback about recipient response deteriorates
Solution Approach 1:
The patent implements a feedback mechanism where machine-readable codes are embedded in physical deliverables sent to recipients. When recipients scan or access these codes, their responses, interactions, and status information are automatically captured and transmitted back to the sender through the system. This creates a closed-loop feedback system that enables senders to track delivery status, recipient engagement, and conversion rates even when delivering to large audiences, thus preventing information loss about recipient responses.
3Measurement precision
If machine-readable code with address-linked mechanism is implemented, then tracking precision and feedback capability are improved, but system complexity increases
Solution Approach 1:
The patent employs a universal machine-readable code system that serves multiple functions: it acts as a delivery tracking identifier, a recipient verification mechanism, a feedback collection interface, and a gateway to electronic content. This multi-functional code system consolidates what would otherwise require separate complex subsystems into a single integrated solution, improving tracking precision while managing system complexity through functional integration.
Data Source
AI summary
The present invention discloses a network communication system that includes a network processing center for receiving and converting an electronic or electro-magnetically transmissible data/content into a physically deliverable object and/or network transmissible content data files for carrying out a hybrid delivery of the data/content by a physical delivery process and/or a network electro-magnetic delivery process to a recipient or an ECRMA. A machine-readable code such as QR code is used in the continuous information flow among the various components of this system. The delivery status of the electronic contents and the post-delivery activities are tracked by a variety of mechanisms and the information obtained from the tracking is send back to the content-senders.