Hybrid-image display device
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Solution Overview
Problem
Conventional retail displays limit customer interaction with products due to limited shelf space, inadequate visual detail, and tamper-proof packaging, restricting customers' ability to examine and engage with products before purchase.
Innovation Solution
An interactive hybrid-image display device that combines reflected and transmitted light to create a 3D image, allowing customers to manipulate and interact with product representations, using a reflector, multiple light sources, and touch input to control the image, along with optional sensors and auxiliary sources for enhanced engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If conventional retail displays use physical shelf space to present products, then customers can physically examine products, but the number of products that can be presented is limited by available shelf space
Solution Approach 1:
The patent uses optical copies (light fields) of products displayed through a transparent display device, allowing numerous virtual product representations to occupy the same physical space without requiring additional shelf area. The light field technology creates photorealistic images that customers can interact with as if examining real products.
Solution Approach 2:
The invention transitions from two-dimensional flat displays to three-dimensional volumetric light field displays, enabling customers to view products from multiple angles and perspectives within the same physical footprint, effectively adding spatial dimensions to the product presentation.
2Reliability
If product packaging is made tamper-proof to protect integrity, then product security is improved, but customer ability to examine and interact with the product is restricted
Solution Approach 1:
The patent creates virtual copies of products that can be manipulated and examined without touching the physical packaged product. Customers can rotate, zoom, and inspect virtual product representations, obtaining full examination capability while the actual packaged product remains sealed and protected.
Solution Approach 2:
The transparent display device and light field technology serve as an intermediary between the customer and the packaged product, enabling interaction with a virtual representation while the physical product remains untouched and secure in its packaging.
3Area of stationary object
If visual representations are displayed on conventional screens to save space, then shelf space is conserved, but sufficient visual detail and interactivity are lost
Solution Approach 1:
The patent employs volumetric light field displays that restore three-dimensional visual information, allowing customers to view products from multiple angles and obtain depth perception, thereby recovering visual detail that conventional 2D screens cannot provide while maintaining space efficiency.
Solution Approach 2:
The invention changes the optical parameters of the display by using coherent light sources and interferometric techniques to create photorealistic images with authentic lighting, shadows, and reflections, significantly enhancing visual detail compared to conventional displays.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables a large number of products to be presented without additional shelf space, providing depth and interactive 3D visuals that allow customers to examine products from multiple perspectives, overcoming packaging limitations and enhancing customer engagement in retail marketing.
Implementation Method 1
a reflector disposed to intercept the first light, the reflector configured to at least partially reflect the first light in an output direction to produce a reflected first light
Implementation Method 2
a second light source configured to emit a second light, the reflector configured to at least partially transmit the second light in the output direction to produce a transmitted second light
Data Source
AI summary
According to an implementation of the present specification there is provided an apparatus for creating a hybrid image. The apparatus comprises: a first light source configured to emit a first light in a first direction; a reflector disposed to intercept the first light and configured to at least partially reflect the first light in an output direction to produce a reflected first light. The apparatus also comprises a second light source configured to emit a second light, the reflector configured to at least partially transmit the second light in the output direction to produce a transmitted second light. The apparatus also comprises an input terminal configured to receive an input used to control one or more of the first light source and the second light source. The hybrid image comprises a combination of the reflected first light and the transmitted second light.