Hybrid Electronic Program Guide for Broadcast and OTT Content

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Solution Overview

Problem

Broadcast providers face challenges in adding new content due to limitations in spectrum, bandwidth, and satellite capacity, while open networks like the Internet face issues with high bandwidth costs and network connectivity, making it difficult to efficiently deliver hybrid electronic programming guides (EPGs) that include both broadcast and over-the-top (OTT) content.

Innovation Solution

A hybrid communications system that integrates broadcast and OTT content delivery, using a secure processor to determine access rights and construct a hybrid EPG without requiring multiple network connections, allowing for the inclusion of both broadcast and OTT channels in a single interface, leveraging DVB standards for conditional access and DRM systems for authentication.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If broadcast providers add new content through traditional broadcast methods, then content diversity is improved, but bandwidth consumption and satellite capacity requirements increase

Engineering Contradiction:
Improvecontent diversityVSAvoidbandwidth consumption
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system segments content delivery into two paths: broadcast delivery for popular content and OTT delivery for niche content. The EPG is segmented to indicate which content is available through which delivery method, allowing the system to diversify content offerings without proportionally increasing broadcast bandwidth consumption.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different content types are assigned different delivery qualities - widely watched content receives broadcast delivery with high reliability, while niche content uses OTT delivery. The EPG provides localized information about content availability and delivery method, optimizing resource allocation based on content-specific requirements.

Inventive Principle:
Principle #3Local quality

2Loss of information

If the system requires active connections to OTT servers to construct the EPG, then content availability information is improved, but system complexity and connection requirements increase

Engineering Contradiction:
Improvecontent availability informationVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by receiving and processing EPG data during broadcast transmissions, before any OTT connection is needed. Service information including OTT content availability is embedded in the broadcast stream, allowing the device to construct the EPG using only broadcast connection, eliminating the need for subsequent OTT server connections.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The broadcast transmission acts as an intermediary that carries service information about OTT content availability. Instead of directly querying OTT servers, the system receives pre-packaged EPG data through the broadcast medium, which mediates the information transfer and simplifies the overall system architecture.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of energy

If the system uses only broadcast content delivery, then bandwidth efficiency is improved, but content accessibility and viewer choice are limited

Engineering Contradiction:
Improvebandwidth efficiencyVSAvoidcontent accessibility
Core Design Contradiction:
Loss of energyVSAdaptability or versatility

Solution Approach 1:

The system merges broadcast and OTT delivery mechanisms into a unified hybrid platform. The EPG integrates content from both delivery methods, allowing the system to maintain bandwidth efficiency for popular content while expanding content accessibility through OTT-delivered niche content, achieving both goals simultaneously.

Inventive Principle:
Principle #5Merging (Combining)

4Measurement precision

If the system constructs EPG by querying multiple OTT servers, then content information accuracy is improved, but connection time and processing overhead increase

Engineering Contradiction:
Improvecontent information accuracyVSAvoidconnection time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs the information gathering action in advance during the broadcast transmission, when EPG data is delivered as part of the regular broadcast stream. This preliminary delivery of service information eliminates the need for time-consuming queries to multiple OTT servers at EPG construction time, reducing connection time while maintaining information accuracy.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10257575B2Hybrid electronic program guide
Publication Date: 2019.04.09 NAGRASTAR LLC
  • US10257575B2 patent drawing
  • US10257575B2 patent drawing
  • US10257575B2 patent drawing

AI summary

The various examples described herein generally provide systems and methods for generating a hybrid electronic programming guide (EPG) that includes both broadcast content and other types of content, such as over-the-top (OTT) content. In examples, broadcast content may be content provided by a satellite, terrestrial, or cable television provider. Other types of content, e.g., the OTT content, may be content that is delivered over an open network, such as the Internet. In examples, a secure processor may be employed to determine if a subscriber is authorized to access the OTT content based on subscription information received via a broadcast transmission.