Hydrographics Ornamentation on Elastic Footwear Elements

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Solution Overview

Problem

Existing methods for applying ornamentation to foot engagement elements of flip-flop footwear fail to maintain integrity during extreme deformation and are prone to delamination, especially in harsh environmental conditions, leading to unsightly and premature discarding of footwear.

Innovation Solution

A highly flexible elastic foot engagement element formed from rubber or elastomeric materials, utilizing a hydrographics immersion printing process to apply a transfer pattern that covers the entire element, ensuring durability and aesthetic appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional ornamentation methods (adhesion, painting, mechanical means) are applied to elastic foot engagement elements, then branding and aesthetic appeal are provided, but the ornamentation integrity is compromised during extreme deformation and flexing

Engineering Contradiction:
Improveornamentation integrityVSAvoidflexing capability
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The ornamentation pattern is integrated directly into the elastomeric material during the molding process, combining the structural formation of the foot engagement element with the application of decorative patterns. This merging ensures the ornamentation becomes an intrinsic part of the material rather than a separate layer that can delaminate during flexing and deformation.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The ornamentation pattern is applied to the elastomeric material before the material is molded into the final foot engagement element shape. By preparing the patterned material in advance and then molding it, the ornamentation is locked into the material structure prior to deformation, preventing integrity loss during subsequent flexing and use.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If complex co-molding processes are used to integrate ornamentation into the elastic element, then ornamentation integrity is maintained, but manufacturing complexity and cost increase

Engineering Contradiction:
Improveornamentation integrityVSAvoidmanufacturing process complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The ornamentation pattern is applied to flat elastomeric material before molding, rather than attempting to mold the pattern directly into the three-dimensional element. This preliminary patterning step simplifies the molding process to a standard formation operation, avoiding complex co-molding techniques while still achieving integrated ornamentation that maintains integrity during flexing.

Inventive Principle:
Principle #10Preliminary action

3Ease of manufacture

If ornamentation is applied to the surface of the elastic element, then aesthetic appeal is achieved, but the ornamentation is prone to delamination under harsh environmental conditions

Engineering Contradiction:
Improveaesthetic appealVSAvoidresistance to delamination
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The ornamentation pattern is applied to the elastomeric material before the material is molded and cured. This preliminary application ensures the pattern becomes embedded within the material structure during the molding process, creating a bond that cannot delaminate under environmental stress, while still maintaining full aesthetic appeal of the decorative design.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution maintains ornamentation integrity during extreme flexing, resists UV degradation and water exposure, eliminates the need for complex co-molding processes, and provides design flexibility and cost-effectiveness, resulting in a long-lasting and aesthetically pleasing product.

Implementation Method 1

utilizing a hydrographics immersion printing process to apply a transfer pattern that covers the entire element

Methodology Applied
Scientific EffectHydrographics immersion printing:

Implementation Method 2

resists UV degradation and water exposure

Methodology Applied
Scientific EffectUV resistance:

Data Source

PatentEP3618661B1Process of ornamentation of elastic element for footwear, and footwear article
Publication Date: 2023.09.06 FU DAVID
  • EP3618661B1 patent drawingFigure 1a~1b
  • EP3618661B1 patent drawingFigure 1c
  • EP3618661B1 patent drawingFigure 2a

AI summary

An elastic element of a footwear article having thereon a transfer pattern applied thereto by a pattern transfer process, wherein said elastic element is elongate and formed from a polymeric or rubberized material and is sized and arranged such that the elastic element is substantially flexible and elastic so as to allow for substantial flexion when in use and during ambulation of the person; and wherein said transfer pattern is maintained upon said flexing of said elastic element of said of said footwear article.