Hypercode Overlay for Interactive Video Hotspots
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Solution Overview
Problem
Traditional video-based communication mediums, such as television, are passive and lack interactivity, whereas text-based web platforms offer high engagement but limited visual interaction, creating a gap in interactive experiences between media types.
Innovation Solution
A system and method for integrating interactive call-to-action, contextual applications with videos, utilizing a network of servers including a video server, hypercode overlay server, and analytics server, which identify application hotspots in videos and embed hypercode objects to enable interactive elements like product info, retail searches, and coupons, activated by viewer interaction or time-based events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If traditional television video-based communication is used, then visual interaction is provided, but interactivity with media viewers is limited
Solution Approach 1:
The patent merges video-based communication (television) with hyperlink-based interaction (web) into a unified system. The video display device receives and displays video signals while simultaneously processing hypercode objects embedded in the video stream, allowing viewers to interact with video content through multiple input interfaces (remote control, keyboard, mouse) and receive feedback through display or audio output, thus combining the visual strength of TV with the interactivity of the web.
2Ease of operation
If text-based web communication is used, then engagement and interaction with media viewers is high, but visual interaction is limited
Solution Approach 1:
The system combines the interactivity mechanisms of web platforms (hypercode objects, clickable elements, feedback loops) with the visual presentation capabilities of video displays. The video display device processes both video signals and hypercode objects, enabling users to engage with video content through interactive elements while maintaining the visual richness of video, thus merging web interactivity with video visualization.
3Ease of operation
If passive video consumption is used, then simplicity is maintained, but viewer engagement is reduced
Solution Approach 1:
The system transforms passive video consumption into an dynamic interactive experience by embedding hypercode objects within the video stream that respond to viewer actions. The video display device processes both video signals and hypercode objects, allowing the video content to adapt and respond to user inputs in real-time, creating a dynamic engagement loop that maintains simplicity of use while significantly increasing viewer engagement through interactive feedback.
Data Source
AI summary
A system and method of delivering an interactive video application includes identifying a hotspot in a portion of a video content. A hypercode object is overlaid on the hotspot at a spatial point. The hypercode object is displayed at a temporal point during playback of the video content. An interactive application is provided to a viewer of the video in response to activation of the hypercode object.