Hyperlink Destination Preview for Ad Density
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Solution Overview
Problem
Users face frustration when navigating webpages with abundant ads, which interfere with content visualization, consume system resources, and require ad-blocker disabling, leading to poor browsing experiences.
Innovation Solution
A method that identifies hyperlinks and determines associated destination information, including ad-based data, which is presented to users before activating the link, allowing them to choose whether to proceed or find alternative sources.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If users activate hyperlinks without prior information, then browsing speed is improved, but users encounter ad-heavy content and poor browsing experience
Solution Approach 1:
The system performs preliminary analysis of destination webpages by extracting and evaluating ad-related information before the user activates the hyperlink. This advance preparation allows the presentation of destination information (including ad density metrics) to appear instantly when the user hovers over or selects the link, maintaining fast browsing while enabling informed decision-making about ad-heavy content.
2Ease of operation
If ad-blocker is used to limit ads, then browsing experience is improved, but websites detect ad-blocker and require disabling it
Solution Approach 1:
The system proactively analyzes destination webpages for ad density and presents this information to users before link activation. This allows users to avoid ad-heavy sites without needing ad-blockers, eliminating the conflict between ad-blocking tools and website accessibility while maintaining control over browsing experience.
Solution Approach 2:
The system introduces an intermediary layer that analyzes destination webpages and provides ad-related information to users. This intermediary serves as a mediator between users and websites, enabling users to make informed decisions about which links to activate based on ad density metrics, without directly interfering with website functionality or requiring ad-blocker installation.
3Ease of operation
If destination information is presented before activation, then users can avoid ad-heavy content, but additional processing time is required
Solution Approach 1:
The system performs web page analysis and ad density evaluation in advance, storing the extracted destination information for rapid retrieval. When a user hovers over or selects a hyperlink, the pre-processed information is immediately presented without requiring real-time analysis, thus minimizing additional processing time while enabling informed decision-making about ad-heavy content.
Data Source
AI summary
One embodiment provides a method, including: identifying, at an information handling device, a presence of a hyperlink; determining, using a processor, destination information associated with the hyperlink; and presenting, based on the determining and prior to activating the hyperlink; the destination information to a user. Other aspects are described and claimed.