Automatic Hyperlink Insertion Using Similarity Ranking for Web Navigation
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Solution Overview
Problem
Websites, particularly individual webpages within larger structures like eCommerce sites, are difficult to navigate due to complex URLs, leading to lower search engine rankings and reduced user access.
Innovation Solution
A system and method that utilizes hierarchical categorization and similarity scoring to automatically insert hyperlinks into webpages, enhancing navigation by linking relevant pages based on item taxonomies and search engine optimization data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If websites use complex URLs with parameters and hashes for individual webpages, then detailed information can be conveyed in the URL, but user navigability and ease of finding webpages deteriorates
Solution Approach 1:
The patent introduces an intermediary system that automatically generates and inserts hyperlinks between webpages. This mediator analyzes webpage content, identifies relevant target pages, and inserts appropriate hyperlinks, thereby improving navigability without requiring users to manually construct or interpret complex URLs. The intermediary bridge connects users to information through intuitive links rather than complex URL manipulation.
2Measurement precision
If websites have difficult navigation structures, then complex URL parameters can provide precise page identification, but search engine rankings and user access deteriorates
Solution Approach 1:
The system performs preliminary action by automatically analyzing webpage content before users arrive, pre-identifying relevant target webpages and inserting appropriate hyperlinks in advance. This preliminary processing creates an optimized navigation structure that guides users efficiently to relevant content without requiring them to decipher complex URL parameters, thereby improving both page identification and access efficiency.
Solution Approach 2:
The patent implements self-service by enabling webpages to automatically generate and insert their own hyperlinks based on content analysis. Each webpage autonomously identifies relevant target pages and creates navigation links, eliminating the need for manual URL construction by users and improving overall site navigability and search engine visibility.
3Ease of operation
If manual hyperlink insertion is used to improve navigation, then navigability can be enhanced, but time consumption and labor requirements increase
Solution Approach 1:
The patent replaces the mechanical manual process of hyperlink insertion with an automated computational system. The system uses algorithms to analyze webpage content, determine relevance between pages, and automatically insert hyperlinks without human intervention. This substitution of manual mechanical work with automated intelligent processing dramatically reduces time consumption while maintaining or improving navigability quality.
Solution Approach 2:
The system enables webpages to self-generate appropriate hyperlinks based on their content analysis. Each webpage autonomously identifies relevant target pages and creates navigation links without requiring manual intervention from developers or content creators, thereby enhancing navigability while eliminating the time and labor costs associated with manual link insertion.
Data Source
AI summary
A system comprising one or more processors and one or more non-transitory computer-readable storage devices storing computing instructions, when executed on the one or more processors, cause the one or more processors to perform operations comprising: generating a respective similarity score pair comprising an item and one or more potential matches to the item for each item in a set of items; determining a respective page number similarity score between each item and one or more of the one or more respective sub-categories of each item for each item in the set of items; re-ranking one or more remaining respective potential matches; and inserting one or more hyperlinks into an anchor webpage comprising the item, wherein the one or more hyperlinks are configured to navigate a user from the anchor webpage to one or more potential match webpages, as re-ranked. Other embodiments are disclosed herein.