Hyper-localization System for Application Pages

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Solution Overview

Problem

Existing localization technologies are insufficient to fully address the preferences and requirements of users in specific countries and geographies, leading to inadequate personalization and missed market opportunities.

Innovation Solution

A system and method for hyper-localization of applications that involves obtaining a first page associated with the application, receiving user input for a predefined locale, associating the page with a hyper-localization database, extracting data based on user input, and generating a second page tailored to the locale.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If standard localization settings based on ISO standards are used, then language, currency, and date formatting are covered, but comprehensive localization addressing cultural nuances, regional regulations, and visual preferences is insufficient

Engineering Contradiction:
Improvelocalization comprehensivenessVSAvoidcultural and regional context information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments localization into multiple hierarchical levels: standard ISO locale settings (language, currency, date) and hyper-localization dimensions (cultural preferences, regional regulations, visual preferences, behavioral patterns). This segmentation allows each aspect to be independently configured and managed, enabling comprehensive localization without losing any cultural or regional context information.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent adds new dimensions to traditional localization by introducing hyper-localization parameters that go beyond standard ISO settings. These additional dimensions include cultural nuances, regional regulations, visual preferences, and behavioral patterns, transforming localization from a single-dimensional (language/currency) approach to a multi-dimensional framework that captures comprehensive user context.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If comprehensive localization settings are implemented, then user personalization is improved, but resource intensity and system complexity increase

Engineering Contradiction:
Improveuser personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements preliminary action by pre-configuring hyper-localization parameters and creating localized versions of application pages in advance for different locales. The system stores these pre-localized pages with their specific cultural, regional, and visual preferences, so that during runtime, the appropriate pre-localized page can be quickly retrieved and presented without requiring complex real-time processing.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses copying by creating multiple localized copies of application pages, each tailored to specific locales with their unique cultural, regional, and visual preferences. Instead of transforming a single generic page in real-time, the system maintains pre-prepared copies for different locales, reducing the computational complexity during runtime while achieving high personalization.

Inventive Principle:
Principle #26Copying

3Ease of manufacture

If generic application pages are used, then development is simplified, but user engagement and market relevance decrease

Engineering Contradiction:
Improvedevelopment simplicityVSAvoiduser engagement
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The patent applies universality by designing a hyper-localization framework that can serve multiple functions: it maintains a generic base page structure for ease of development while simultaneously supporting multiple localized variations for different locales. The same framework handles both the simplicity of generic page creation and the complexity of locale-specific personalization, making the system multi-functional.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent implements local quality by allowing different parts of the application to have different levels of localization. The base page structure remains generic and simple to develop, while specific elements (content, formatting, visual elements) are localized according to the user's locale. This enables developers to work with simple generic templates while the system automatically applies appropriate local qualities for each locale.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12273425B2Method and system for hyper-localisation of applications
Publication Date: 2025.04.08 INFOSYS LTD
  • US12273425B2 patent drawing
  • US12273425B2 patent drawing
  • US12273425B2 patent drawing

AI summary

The disclosure relates to method and system for hyper-localization of an application. The method includes obtaining a first page associated with the application. The first page includes at least one element. The method includes receiving user input corresponding to the at least one element associated with the first page for a first predefined locale of a plurality of locales. Each of the plurality of locales includes at least one of a geography and a language. The method includes associating the first page with a hyper-localization database. The hyper-localization database includes information corresponding to the at least one element of a plurality of pages for the plurality of locales. The method includes extracting data associated with the at least one element based on the user input from the hyper-localization database; and generating a second page for the first predefined locale based on the extracted data and a schema of the first page.