Internet Connected Household Identification via IP Activity and Age Filtering
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Solution Overview
Problem
Existing technologies lack an efficient method to identify internet-connected households for online measurement and dynamic content delivery, which is crucial for targeted advertising and content optimization.
Innovation Solution
The system evaluates IP addresses to determine if they belong to an ISP providing residential internet service, assesses device activity levels, and checks the IP assignment age to identify internet-connected households.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If IP address evaluation methods are used to identify internet-connected households, then measurement accuracy is improved, but system complexity increases due to multiple evaluation criteria
Solution Approach 1:
The household identification process is divided into distinct evaluation stages: initial IP address filtering, device activity assessment, and IP assignment age verification. Each stage independently evaluates specific criteria and filters households progressively, transforming a complex monolithic identification system into manageable modular components that improve measurement precision without overwhelming system complexity.
2Reliability
If multiple evaluation criteria are applied to assess device activity and IP assignment age, then identification reliability is improved, but processing time increases
Solution Approach 1:
The system performs preliminary filtering by evaluating IP assignment age and basic device activity metrics before conducting more comprehensive household identification assessments. By pre-screening households using readily available IP data and simple activity thresholds, the system eliminates clearly ineligible candidates early, ensuring high identification reliability while minimizing the time spent on detailed evaluation of all households.
3Measurement precision
If comprehensive device activity monitoring is implemented, then content delivery accuracy is improved, but data processing requirements increase
Solution Approach 1:
The system extracts and monitors only the most relevant device activity metrics necessary for household identification and content delivery, such as browsing patterns, device types, and engagement duration. By selectively extracting critical data points rather than processing all available device information, the system achieves high content delivery accuracy while keeping data processing requirements manageable through focused measurement of essential behavioral indicators.
Data Source
AI summary
A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.