Internet Connected Household Identification via IP Segmentation
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Solution Overview
Problem
Current methods fail to accurately identify internet-connected households for online measurement and dynamic content delivery, lacking efficient mechanisms to differentiate between residential and non-residential internet usage and ensuring stable IP address identification.
Innovation Solution
A system that evaluates IP addresses by determining if they belong to an ISP providing residential service, monitors device activity levels, and assesses IP assignment age to distinguish internet-connected households, using publicly available data and regional internet registries to classify IP addresses and filter out non-residential activity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If IP addresses are used to identify internet-connected households, then identification can be implemented, but accuracy deteriorates due to inability to differentiate between residential and non-residential usage
Solution Approach 1:
The system segments the identification process into multiple independent evaluation dimensions: ISP service type classification, device activity level assessment, and IP assignment age analysis. Each dimension independently evaluates a specific aspect of household identification, and their combined results provide a comprehensive and accurate determination of whether an IP address belongs to a residential household.
2Measurement precision
If multiple evaluation criteria are used to improve identification accuracy, then measurement precision improves, but system complexity increases
Solution Approach 1:
The system segments the identification process into multiple independent evaluation dimensions: ISP service type classification, device activity level assessment, and IP assignment age analysis. Each dimension independently evaluates a specific aspect of household identification, and their combined results provide a comprehensive and accurate determination of whether an IP address belongs to a residential household.
Solution Approach 2:
The system introduces an intermediary evaluation layer that mediates between raw IP address data and final household identification. This intermediary layer applies multiple evaluation criteria (ISP type, activity level, assignment age) in a structured manner, transforming complex multi-dimensional data into a clear identification result while managing system complexity through organized processing steps.
3Reliability
If IP assignment age is monitored to ensure stable identification, then identification reliability improves, but data collection time increases
Solution Approach 1:
The system performs preliminary evaluation using immediately available data (ISP service type classification and current device activity levels) to make quick initial assessments. IP assignment age monitoring is conducted in parallel using pre-collected registration data, allowing the system to achieve reliable identification without sequential data collection delays.
Data Source
AI summary
A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.