Interactive Icon Collection for Measuring User Engagement
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Solution Overview
Problem
Current sweepstakes and contest systems lack interactive functionality, making it difficult to measure and enhance user engagement with content.
Innovation Solution
An interactive information presentation system where users collect icons displayed over content, with a finite duration, by touching or clicking on them, and accumulate these icons to form winning combinations to receive prizes, utilizing a pool of icons that resets periodically.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional sweepstakes systems are used, then implementation is simple, but user engagement measurement is impossible
Solution Approach 1:
The patent introduces an intermediary icon collection mechanism between the user and the sweepstakes system. Icons serve as mediators that track user interactions with advertisements, allowing engagement measurement without fundamentally complicating the core sweepstakes logic. The icon collection subsystem captures engagement data while the prize distribution subsystem maintains traditional sweepstakes simplicity.
Solution Approach 2:
The system employs self-service mechanisms where users automatically accumulate icons through their natural interaction with advertisements, without requiring manual engagement reporting. The system self-measures engagement by detecting icon collection events, eliminating the need for complex external measurement infrastructure while maintaining simple implementation.
2Ease of operation
If interactive icon collection is added, then user engagement is improved, but system complexity increases
Solution Approach 1:
The patent segments the sweepstakes system into distinct functional modules: advertisement delivery, icon display, icon collection, combination verification, and prize distribution. Each module operates independently with well-defined interfaces, allowing the interactive icon collection feature to be added without fundamentally complicating the core sweepstakes logic. This modular segmentation enables ease of operation while controlling system complexity through clear separation of concerns.
3Productivity
If icon combinations are required for prizes, then engagement motivation is enhanced, but difficulty of detecting winning combinations increases
Solution Approach 1:
The system implements feedback mechanisms that continuously monitor icon collection progress and provide real-time information to users about their proximity to winning combinations. The system detects and measures combination status by comparing collected icons against predefined winning patterns, offering immediate feedback when combinations are achieved. This automated feedback loop enhances engagement motivation while simplifying combination verification through systematic comparison algorithms.
Data Source
AI summary
A method, system, and computer readable storage to cause icons to be displayed on an electronic output device. The icons can be displayed at random times during the playback of a video or display of static content. A user's goal is to touch an icon, which can be stationary or moving on the electronic display, in order to capture that icon. Predefined combinations of icons would trigger particular prizes to be awarded.