Distributed Identifier Matching for Secure Consumer Profiling
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Solution Overview
Problem
Current targeted marketing systems lack the precision and detail in consumer profiling and advertising effectiveness due to limited access to individual consumer spending data, especially from financial institutions, which is highly confidential and not directly usable by advertisers.
Innovation Solution
A computer system and method for matching private and public identifiers, allowing secure transmission and storage of identifiers to deliver targeted marketing messages by linking consumer data from financial institutions with online activities, using a distributed architecture to maintain privacy and confidentiality.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If financial institutions share detailed consumer spending data with advertisers, then advertising precision and consumer profiling capability improve, but consumer privacy and data security are compromised
Solution Approach 1:
The patent introduces a distributed identifier matching system as an intermediary between financial institutions and advertisers. The system uses secure beacon protocols and encrypted identifier matching to enable advertising precision without direct data sharing. Financial institution identifiers are matched with advertiser identifiers through a secure intermediary platform, allowing precise consumer targeting while maintaining data confidentiality and preventing privacy breaches.
2Productivity
If traditional targeted marketing systems use available data, then advertising delivery is possible, but advertising effectiveness and conversion rate tracking are limited
Solution Approach 1:
The patent implements preliminary action by pre-establishing identifier matching relationships and consumer segmentation profiles before advertising campaigns. The system pre-processes financial data into anonymized consumer segments with spending behavior patterns, and pre-matches identifiers across platforms. This preliminary preparation enables comprehensive advertising effectiveness tracking and conversion rate measurement without requiring real-time data access, thus improving productivity while preventing information loss.
3Reliability
If financial institutions maintain strict data confidentiality, then consumer privacy is protected, but access to rich transaction intelligence for marketing purposes is denied
Solution Approach 1:
The patent extracts only the essential identifier elements needed for marketing purposes while leaving sensitive financial data within the secure boundaries of financial institutions. The system extracts anonymized identifiers and basic spending pattern information sufficient for advertising targeting, while the detailed transaction data remains confidential within institutional firewalls. This extraction approach maintains data confidentiality reliability while providing sufficient information accessibility for effective marketing campaigns.
Data Source
AI summary
Systems, methods, and apparatuses for identifier matching and management are described herein. In various embodiments, the system includes a distributed architecture for receiving and matching public and secure identifiers associated with a particular consumer. In particular embodiments, the system uses the matched public and secure identifiers to transmit one or more messages to the particular consumer.