Identifier Matching Exchange for Cross-Domain Latency Reduction

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Solution Overview

Problem

Existing methods for transferring user identifiers across domains to optimize customer base exposure and product promotion are inefficient due to page load latency caused by redirect protocols, which negatively impact consumer browsing experiences.

Innovation Solution

An algorithmic model is initiated to perform match-coding requests, identifying and mapping first identifiers from one domain to matching second identifiers in another domain within the same browser, while providing compensation to domain owners, using an auction process or rate card-based pricing to ensure efficient and fair compensation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a redirect protocol is used to transfer identifiers between domains, then identifier matching capability is improved, but page load latency increases

Engineering Contradiction:

Improveidentifier matching capabilityVSAvoidpage load latency

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system pre-establishes identifier mapping relationships between domains before actual content delivery. When a user visits a domain, their identifier is pre-mapped to corresponding identifiers in other domains, so that when content needs to be delivered across domains, the mapping is already in place and no redirect is needed, thus eliminating page load latency while maintaining identifier matching capability

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary mapping layer that sits between domains. Instead of direct redirects between domains which cause latency, the intermediary system maintains a mapping table that translates identifiers across domains instantly, acting as a mediator that eliminates the need for time-consuming redirect protocols while preserving the ability to transfer user identifiers across domain boundaries

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If identifier matching is performed across multiple domains, then customer base exposure is improved, but system complexity increases

Engineering Contradiction:

Improvecustomer base exposureVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent creates a universal identifier mapping system that can handle multiple domains and identifier types through a single unified mechanism. The mapping layer is designed to be domain-agnostic and protocol-agnostic, allowing it to work across any number of domains without requiring separate complex integration for each domain, thus enabling broad customer base exposure while keeping system complexity manageable through standardization

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS8843514B1Identifier matching exchange

Publication Date: 2014.09.23 GOOGLE LLC

AI summary

A computerized method, system for, and computer-readable medium operable to: initiate an algorithmic model with a query. The method comprises sending a match-coding request using the query in the algorithmic model. Use the match-coding request to identify a first identifier (ID) from a first domain. The method comprises mapping the first ID from the first domain in a same browser to a matching second ID in a second domain. The method comprises returning the matched IDs to at least one domain owner associated with the match-coding request.