Identity Correlation for Over-The-Top Services
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Solution Overview
Problem
Current systems for identity correlation in Over The Top (OTT) services, particularly in the mobile domain, are inconvenient for users due to the need for repeated login with unique identifiers and require extensive business relationships with ISPs, leading to high user drop-off and increased technical support challenges.
Innovation Solution
A system that registers users via any communication device, sends a unique identification cookie to User Equipment (UE), and correlates it with user information stored in a database, allowing seamless access across multiple access domains without the need for frequent logins or extensive business relationships with ISPs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If users are required to login with unique identifier each time a session is initiated, then user identity can be accurately identified, but user convenience deteriorates and user drop-off increases
Solution Approach 1:
The system performs preliminary actions by sending the unique identifier to the user's mobile device in advance via SMS message before the user needs to access the service. This eliminates the need for users to manually enter their identifier during login, as the identifier is already provided to them through the SMS message, thus maintaining accurate identification while significantly improving user convenience.
Solution Approach 2:
The system introduces an intermediary element - an SMS message containing the unique identifier - that acts as a mediator between the user's identity verification system and the user's manual input process. This intermediary delivers the identifier directly to the user's mobile device, eliminating the need for users to memorize or manually type complex identifiers, thereby resolving the contradiction between accurate identification and ease of operation.
2Loss of information
If ASP establishes business relationships with individual ISPs to provide customer information, then user information can be obtained, but system complexity and business overhead increase significantly
Solution Approach 1:
The system extracts the unique identifier information from the complex ISP user database and delivers it directly to the user's mobile device via SMS. This extraction approach allows the ASP to obtain necessary user information without establishing complex business relationships with multiple ISPs, as the identifier is already available in a portable format that can be independently delivered to users.
Solution Approach 2:
Instead of establishing direct connections to multiple ISP databases, the system creates a copy of the essential identifier information and delivers it through a universal channel (SMS). This copying mechanism allows the ASP to access user identification information without the complexity of maintaining numerous business relationships, as the identifier copy can be independently generated and distributed.
3Adaptability or versatility
If unique clients are developed for each class of device, then service functionality can be optimized, but development complexity and technical support burden increase
Solution Approach 1:
The system employs a universal approach by delivering the unique identifier through SMS messages, which can be received by any mobile device regardless of type or class. This universal delivery mechanism eliminates the need to develop separate clients for different device classes, as the identifier transmission method works across all mobile platforms, thereby maintaining adaptability while dramatically reducing development complexity and technical support burden.
Data Source
AI summary
A system, method and node of providing identity correlation for an Over The Top (OTT) service in a telecommunications network. The method includes the steps of providing user information to a database associated with the OTT service and sending an identification cookie to a User Equipment (UE) of the user. The UE may then request access to a web site. The identification cookie within the UE is read and correlated with the user information stored in the database. Data from the web site is then presented to the UE based on the user information.