Identity Mapping for User Behavior Data Analysis
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Solution Overview
Problem
Existing technologies fail to systematically and effectively utilize behavior information generated from various online and offline user activities, as this information is randomly distributed and lacks organized association with unique identity identifiers.
Innovation Solution
A method and apparatus for processing information by acquiring a target behavior information set, selecting a unique identity identifier based on specified user attributes, and associating behavior information using an identity identifier mapping technique to facilitate analysis and utilization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If behavior information is collected from multiple identity identifiers, then the quantity and variety of behavior information increases, but the complexity of managing and associating this information increases
Solution Approach 1:
The patent introduces a unique identity identifier as an intermediary element that mediates between multiple identity identifiers and behavior information. This unique identifier consolidates associations, allowing behavior information from different identity identifiers to be linked through a single intermediary, thereby reducing management complexity while maintaining the ability to collect diverse behavior data.
Solution Approach 2:
The patent merges multiple identity identifiers into a single unique identity identifier through association relationships. By combining the functions of multiple identifiers into one unified identifier, the system reduces the complexity of managing separate identifier-behavior mappings while preserving access to behavior information from all original identifiers.
2Loss of information
If behavior information is associated with multiple identity identifiers, then the completeness of user profile increases, but the difficulty of analysis and utilization increases
Solution Approach 1:
The unique identity identifier serves as an intermediary that consolidates behavior information from multiple sources. This intermediary structure maintains complete user profiles by preserving associations with all original identity identifiers, while simultaneously simplifying analysis by providing a single access point to all behavior data through the unique identifier.
Solution Approach 2:
The patent segments the information management system into two layers: the unique identity identifier layer for simplified access and analysis, and the multiple identity identifier layer for maintaining complete profile information. This segmentation allows analysts to work with the simplified unique identifier while the complete profile data remains preserved in the background.
3Productivity
If identity identifier mapping is implemented, then the effectiveness of behavior information utilization improves, but the processing time and computational resources increase
Solution Approach 1:
The patent establishes identity identifier mapping relationships in advance before analysis operations are performed. By pre-configuring the associations between multiple identity identifiers and unique identifiers, the system eliminates the need for complex real-time mapping calculations during analysis, thereby reducing processing time while maintaining high effectiveness of behavior information utilization.
Data Source
AI summary
The present disclosure discloses a method and apparatus for processing information. A specific embodiment of the method comprises: acquiring a target behavior information set; selecting, from at least two unique identity identifiers corresponding to at least two groups of identity identifiers, a unique identity identifier as a target unique identity identifier, based on at least one kind of specified user attribute information; and associating, for each target unique identity identifier of the selected target unique identity identifier, behavior information associated with identity identifiers corresponding to the target unique identity identifier with the target unique identity identifier, to obtain behavior information associated with the target unique identity identifier. According to the embodiment of the present disclosure, various kinds of behavior information of a user are associated with the target unique identity identifier, to facilitate utilization and analysis for the behavior information.