Identity Plates Replace Publisher Branding in Software Interfaces

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Solution Overview

Problem

Conventional software interfaces are limited in customization, allowing users to modify only cosmetic aspects or specific output models, without integrating with the application's functionality, restricting personalized branding and user experience.

Innovation Solution

The implementation of identity plates, which include customizable identity elements such as logos, graphics, text, and audio, that can replace publisher branding, integrated with an application's logic and user interface, allowing users to personalize the interface and output models, enabling comprehensive branding and user-defined visual representation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional UI customization methods (skins, registration data display) are used, then cosmetic appearance can be modified, but integration with application functionality is limited

Engineering Contradiction:
Improveinterface customization capabilityVSAvoidintegration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The interface is divided into modular components (headers, footers, sidebars, content areas) that can be independently customized and replaced. Each component can be individually configured with different identity elements, allowing granular control over interface customization without requiring complex global modifications.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

An identity plate module acts as an intermediary layer between the user's branding elements and the application's core functionality. This module handles the integration logic, managing how custom identity elements are inserted and displayed within the application interface without directly modifying the application's core code structure.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If publisher branding is displayed throughout the application, then consistent branding is maintained, but user personalization is restricted

Engineering Contradiction:
Improveuser personalization capabilityVSAvoidpublisher branding visibility
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

Different portions of the interface can have different branding characteristics. The header and footer areas can display user-defined identity elements while maintaining publisher branding in other areas, or allow selective replacement of specific branding elements based on user preferences and application context.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The interface branding is dynamic and can change based on user selection. Users can switch between different identity plates or customize their own, and these changes are applied across the interface in real-time without requiring application restart or complex reconfiguration.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If comprehensive interface customization is allowed, then user experience is enhanced, but implementation complexity increases

Engineering Contradiction:
Improveuser experience qualityVSAvoidcustomization implementation complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system provides self-service tools that guide users through the customization process. Users can easily upload their own identity elements, configure display parameters, and preview changes before applying them. The system automatically handles the complex integration tasks, reducing the burden on users while maintaining comprehensive customization capabilities.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The application includes pre-configured identity plates and identity elements that users can select and customize. This preliminary preparation of branding assets reduces the complexity of the customization process, as users don't need to create everything from scratch and can build upon existing templates.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8032835B1System and method for replacing application publisher interface branding with identity plates
Publication Date: 2011.10.04 ADOBE INC
  • US8032835B1 patent drawing
  • US8032835B1 patent drawing
  • US8032835B1 patent drawing

AI summary

Identity plates are described, including importing identity data into an application, the identity data being used to configure one or more identity elements, configuring an identity plate using the one or more identity elements, and presenting the identity plate within an interface associated with the application, the identity plate being configured to display the one or more identity elements in one or more associated positions configured to receive the one or more identity elements.