Idle-Time Ad Display for Mobile Devices
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Solution Overview
Problem
Advertising on mobile devices is limited by the devices' small display screens and slow network speeds, leading to user experience degradation, as traditional advertising methods are difficult to implement without interrupting the primary content or causing delays.
Innovation Solution
Displaying targeted advertising during idle times on mobile devices, such as when data processing or network activity occurs, using animated graphics that indicate time passage, ensuring the primary application content is not delayed by advertising delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising content is displayed prominently on mobile device screens, then advertising effectiveness is improved, but user experience deteriorates due to limited display space and interruption of primary content
Solution Approach 1:
The patent applies periodic action by displaying advertising content during idle time periods when the mobile device is not actively processing or displaying primary content. The advertising is shown intermittently during these periods rather than continuously or prominently during active use, thus maintaining advertising exposure while preserving user experience during primary content consumption.
Solution Approach 2:
The patent uses preliminary action by pre-loading advertising content onto the mobile device before it is needed for display. This allows the advertising to be ready for immediate display during idle time without requiring real-time network downloads, thereby eliminating delays and ensuring smooth display during appropriate periods without interfering with primary content loading.
2Loss of information
If advertising content is downloaded over wireless networks in real-time, then advertising freshness is improved, but data processing time increases due to network latency and device processing limitations
Solution Approach 1:
The patent applies preliminary action by pre-loading advertising content onto the mobile device before it is needed for display. This allows the advertising to be ready for immediate display during idle time without requiring real-time network downloads, thereby eliminating delays and ensuring smooth display during appropriate periods.
Solution Approach 2:
The patent extracts the advertising content download and processing operation from the real-time display operation. By downloading and storing advertising content separately in advance, the system eliminates the time penalty that would otherwise be experienced during display periods, allowing the advertising to be shown immediately when idle time occurs without network latency interference.
3Reliability
If large advertising content is displayed on mobile devices, then advertising visibility is improved, but network bandwidth consumption increases and display quality decreases due to screen size limitations
Solution Approach 1:
The patent applies local quality by adapting the advertising content size and format to match the specific characteristics of the mobile device screen. Rather than displaying uniformly large advertisements, the system optimizes the advertising content to fit the limited display space appropriately, ensuring adequate visibility while minimizing unnecessary bandwidth consumption for oversized content.
Solution Approach 2:
The patent uses partial action by displaying advertising content only during idle time periods rather than continuously or during active content consumption. This partial display approach maintains advertising visibility over time while reducing the total bandwidth consumption compared to continuous or prominent display during all device usage periods.
Data Source
AI summary
A display system and method of advertising, includes, in one embodiment, loading a graphic advertisement onto a computer-readable medium of an electronic device. The graphic advertisement is or has a time passage indicator for indicating the passage of time. An idle-time sensor determines an idle-time period in which updated application information is not presented on a display of the device due to, for example, data processing activity by the processor, data transfer activity, congestion or latency in the network, or any other activity that occupies resources in the device to delay or temporally preventing updating of the display. The graphic advertisement is displayed when the device is in the idle-time period, animated to indicate the passage of time, and removed after the idle-time period has ended.