Illuminated Display Panel for Packaged Beverage Visibility Enhancement
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Solution Overview
Problem
Display cabinets for packaged beverages often fail to attract consumer attention, as they do not effectively highlight the products available for purchase, and existing lighting solutions tend to illuminate the surrounding area rather than the products themselves.
Innovation Solution
A display device with a light source positioned beneath the packaged beverages on a panel with transparent portions, allowing the light to illuminate the beverages and create a visual effect that attracts consumers, and a control unit to selectively illuminate the devices in a sequence or pattern.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If a display cabinet with open front walls or glass panels is used to store and display products, then product visibility is improved, but consumer attention and product highlighting remain insufficient
Solution Approach 1:
The display system is segmented into multiple independent display devices, each with its own light source and control. Individual display devices can be positioned at different locations within the cabinet to illuminate specific products, allowing targeted highlighting without requiring complex overall cabinet restructuring.
Solution Approach 2:
Lighting is applied locally at specific display locations rather than using uniform cabinet-wide illumination. Each display device contains a light source positioned to illuminate only the products at that specific location, creating localized highlighting that attracts consumer attention to selected items.
2Illumination intensity
If uniform lighting is used throughout the display cabinet, then overall visibility is improved, but specific product highlighting and consumer attraction are reduced
Solution Approach 1:
The lighting system is divided into multiple independent display devices rather than using a single uniform lighting system. Each device can be independently controlled and positioned, allowing selective illumination of specific products while maintaining overall visibility through the distributed arrangement of multiple units.
Solution Approach 2:
The lighting parameters such as intensity, color, and timing can be independently adjusted for each display device. This allows dynamic changes in illumination characteristics to highlight different products at different times, enhancing consumer attraction without requiring complete system redesign.
3Productivity
If multiple display devices with individual light sources are implemented, then product highlighting and consumer attraction are improved, but device complexity and energy consumption increase
Solution Approach 1:
Each display device is designed as a universal module that can be positioned at multiple locations within the cabinet and used to highlight different product types. The standardized design allows the same device to serve multiple functions at different locations, reducing overall system complexity despite having multiple units.
Solution Approach 2:
The system allows for selective activation and deactivation of individual display devices based on marketing priorities and energy considerations. Less important products can have their display devices turned off or dimmed, while important products receive enhanced illumination, optimizing both consumer attraction and energy consumption dynamically.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The solution effectively directs consumer attention to the products by illuminating the beverages, enhancing visibility and attractiveness, thereby increasing the likelihood of purchase.
Implementation Method 1
a light source arranged on the panel and beneath the packaged beverages for illuminating the packaged beverages
Data Source
AI summary
A display device for illuminating a packaged beverage includes a panel having a front end opposite a rear end. The panel further includes a top surface on which a packaged beverage may be placed, and the top surface has transparent portions. A light source is arranged within the panel for illuminating the packaged beverage arranged on the top surface of the panel. The display device further includes an end cap having a front wall arranged at the front end of the panel.