Information processing apparatus, information processing method, and program for identifying whether an advertisement is positioned in association with a product

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Solution Overview

Problem

Manual checking of advertisement placement on shelf racks is labor-intensive and inefficient.

Innovation Solution

An information processing apparatus that analyzes images to determine the positions of products and advertisements on shelf racks, using an image processing unit to acquire positions, a determination unit to assess whether the positions meet criteria, and an output unit to provide results, thereby automating the verification process.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual checking of advertisement placement is performed, then verification accuracy can be maintained, but labor intensity and time consumption increase significantly

Engineering Contradiction:
Improveadvertisement verification efficiencyVSAvoidtime for checking advertisement placement
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The patent replaces the manual mechanical checking process with an automated image recognition system. The system captures images of shelf racks, uses computer vision algorithms to automatically detect advertisement positions and product locations, and compares them against predefined placement rules. This substitution eliminates manual labor while maintaining verification accuracy through automated image analysis and position calculation.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables self-service verification by automatically performing the entire advertisement placement checking process without human intervention. The image recognition system independently captures images, processes them to identify advertisements and products, calculates positions, applies verification rules, and generates reports. This self-service capability dramatically improves productivity while reducing time loss.

Inventive Principle:
Principle #25Self-service

2Extent of automation

If automated image recognition is implemented, then labor is reduced, but system complexity increases

Engineering Contradiction:
Improveadvertisement verification automationVSAvoidimage processing system complexity
Core Design Contradiction:
Extent of automationVSDevice complexity

Solution Approach 1:

The patent implements a multi-functional integrated system that performs multiple tasks within a single automated framework. The image recognition system simultaneously captures images, detects advertisements, identifies products, calculates positions, applies verification rules, and generates reports. This universal approach consolidates what could be multiple separate complex systems into one unified automation platform, managing complexity through functional integration.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system introduces an intermediary image processing layer between the physical advertisement placement and the verification decision. This intermediary layer captures visual information, converts it into digital data through image recognition, and processes it according to predefined rules. This intermediary approach simplifies the overall system by creating a standardized data transformation pipeline that mediates between physical reality and automated decision-making.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If precise position detection is achieved through image analysis, then advertisement placement accuracy is improved, but processing time increases

Engineering Contradiction:
Improveadvertisement position detection accuracyVSAvoidimage analysis speed
Core Design Contradiction:
Measurement precisionVSSpeed

Solution Approach 1:

The system performs preliminary actions by pre-defining verification rules, advertisement regions of interest, and expected product locations before image analysis begins. The image recognition process is guided by these pre-established parameters, which narrow the search space and allow the system to focus computational resources on critical detection areas. This preliminary preparation enables faster processing while maintaining high position detection accuracy.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent applies local quality optimization by focusing image analysis resources on specific critical regions rather than processing the entire image uniformly. The system identifies and prioritizes analysis of advertisement areas, product locations, and boundary regions where placement accuracy is most critical. By concentrating computational effort on these local regions of interest, the system achieves high measurement precision without the computational overhead of exhaustive full-image analysis.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11308516B2Information processing apparatus, information processing method, and program for identifying whether an advertisement is positioned in association with a product
Publication Date: 2022.04.19 NEC CORP
  • US11308516B2 patent drawing
  • US11308516B2 patent drawing
  • US11308516B2 patent drawing

AI summary

An image processing unit (110) acquires a position of an advertisement and a position of a product by analyzing an image in which the product and the advertisement are disposed on a shelf rack are captured. A determination unit (120) determines whether or not a relation between the position of the product and the position of the advertisement satisfies a criterion. An output unit (130) outputs information indicating a determination result obtained by the determination unit (120).