Image Brand Ranking via Multi-Model Neural Network Analysis

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Solution Overview

Problem

There is a challenge in identifying the relative ranks between images of business entities and relating the quality of an image with the brand value of the business, as existing methods fail to effectively correlate image features with financial data to determine brand rankings.

Innovation Solution

A method involving machine learning models, including an image brand model, an augmented image brand model, and a neural network model, is trained to generate image brand ranks from image and financial features, using a feature generation model to predict financial features and generate recommendations based on these ranks.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional methods are used to assess brand value, then the assessment process is simple, but the accuracy of correlating image quality with brand value is insufficient

Engineering Contradiction:
Improvebrand value assessment accuracyVSAvoidmodel complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The brand assessment system is segmented into multiple specialized models: an image brand model for evaluating image features, an augmented image brand model for enhanced evaluation, and a neural network model for predicting financial features. Each model focuses on a specific aspect of brand assessment, improving overall accuracy while managing complexity through functional decomposition.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces intermediate representations including image features extracted from brand images, image brand ranks as intermediate evaluation metrics, and predicted financial features as bridging elements between image quality and actual financial performance. These intermediaries enable systematic correlation between visual attributes and brand value.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If multiple machine learning models are trained to improve ranking accuracy, then the measurement precision improves, but the device complexity increases

Engineering Contradiction:
Improveimage brand rank accuracyVSAvoidmodel architecture complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The complex ranking task is divided into sequential sub-tasks handled by specialized models: the image brand model generates initial rankings from image features, the augmented image brand model refines these rankings, and the neural network model predicts financial features to further validate and adjust rankings. This segmentation improves accuracy while making the overall system more manageable.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system employs feedback mechanisms where predicted financial features are compared with actual financial data to refine the neural network model's predictions. The augmented image brand model uses feedback from the image brand model's outputs to adjust and improve ranking accuracy, creating a self-correcting system that enhances precision.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11436715B2Image brand ranking
Publication Date: 2022.09.06 INTUIT INC
  • US11436715B2 patent drawing
  • US11436715B2 patent drawing
  • US11436715B2 patent drawing

AI summary

A method ranks image brands. An image brand model is trained to generate an image brand rank from image features. An augmented image brand model is trained to generate an augmented image brand rank from the image brand rank. Predicted financial features are generated from the augmented image brand rank using a feature generation model. A neural network model is trained to generate a predicted augmented image brand rank from the predicted financial features.