Image Processing Device for Concurrent Ad Display
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Solution Overview
Problem
Current methods for resource sharing in electronic media, such as banner, interstitial, and in-app advertisements, often result in advertisements being ignored due to restricted display resources or interruptions, leading to reduced branding effectiveness and user dissatisfaction.
Innovation Solution
The solution involves displaying both an application and an advertisement concurrently using mathematical manipulation of colors, specifically by employing a processor to process digital image layers with non-transparent and transparent pixels, applying image functions like blur, grayscale, edge detection, and threshold to maintain discernable contrast and preserve depth information, allowing advertisements to be displayed in their original colors while highlighting edge information of application entities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If banner advertising is used to share display resources, then advertisement display is enabled, but advertisement size is restricted and display resources allocated to the application are reduced
Solution Approach 1:
The patent transitions from traditional spatial subdivision (2D area allocation) to temporal dimension by displaying advertisements and applications concurrently in the same display region. The advertisement is rendered with reduced opacity during application pauses, allowing both to occupy the same space simultaneously, effectively adding a temporal layer to the display architecture.
Solution Approach 2:
The patent applies different visual properties to different regions and conditions: the advertisement maintains full color and branding elements while the application scene is converted to grayscale or edge-detected representation. This local differentiation ensures advertisement prominence in specific areas while preserving application visibility in others.
2Area of stationary object
If interstitial advertisement is used to share time resources, then entire display is allocated to advertisement during pauses, but application is interrupted
Solution Approach 1:
The patent maintains continuous application execution without interruption by detecting pause states and seamlessly overlaying advertisements during these natural pauses. The application continues to run in the background while the advertisement is displayed with reduced opacity, ensuring both application continuity and advertisement visibility without breaking the user flow.
Solution Approach 2:
The patent implements periodic advertisement display triggered by detecting pause states in the application. Rather than continuous interruption, advertisements are displayed periodically only when the application naturally pauses, creating a rhythm that respects application flow while maintaining advertisement presence.
3Area of stationary object
If in-app billboard advertising is used, then advertisement is displayed within application scene, but advertisement size is restricted and depth information is lost
Solution Approach 1:
The patent uses color differentiation as a key mechanism: the advertisement retains its full color palette for branding effectiveness, while the application scene is transformed to grayscale or edge-detected representation. This color contrast creates clear visual hierarchy and prevents depth information loss by making the advertisement distinctly recognizable against the application background.
Solution Approach 2:
The patent changes multiple parameters simultaneously: opacity of the advertisement is reduced to allow application visibility, while the application scene undergoes transformation to grayscale or edge detection. These parameter changes work together to preserve both advertisement integrity and application context without losing depth information.
4Illumination intensity
If advertisement colors are changed to improve contrast, then visibility is improved, but branding effect is reduced
Solution Approach 1:
The patent applies different visual treatments to different elements: the advertisement maintains its original brand colors and visual identity intact, while only the application scene undergoes grayscale or edge detection transformation. This localized differentiation achieves contrast improvement without compromising advertisement branding.
Solution Approach 2:
The patent selectively applies color transformation only to the application scene, not the advertisement. The advertisement retains its full color palette for branding effectiveness, while the application background is converted to grayscale or edge-detected representation, creating contrast through color presence rather than color change in the advertisement itself.
Data Source
AI summary
An image processing device having a processor coupled to a memory. The processor is programmed to process two or more media formats stored in the memory, each media format is made up of one or more digital image layers that includes non-transparent pixels and may include transparent pixels. The processor is programmed to: set the non-transparent pixels in each of the digital image layer of the two or more media formats to a contrast state, set pixels stored in an off-screen data buffer of the memory to pixels corresponding to a predetermined color scheme, apply an image function to each media format that is drawn to the off-screen data buffer so as to allow the plurality of overlapping media formats to be displayed on the display screen as see through.