User Profile Generation via Digital Image Trend Analysis

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Solution Overview

Problem

Current targeted marketing techniques rely heavily on user profiles, but there is a need for improved methods to generate and enhance these profiles to better identify user interests and preferences, particularly through the analysis of digital image records.

Innovation Solution

A method that analyzes digital image records to identify trends, which are then used to generate or update user profiles by incorporating user subject interests, preferences, and levels of interest, allowing for the creation of relevant invitations such as advertisements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional targeted marketing techniques are used to generate user profiles, then the marketing process can be implemented, but the user profiles lack sufficient quantity and quality of information to effectively identify user interests

Engineering Contradiction:
Improveinformation completeness in user profilesVSAvoidcomplexity of profile generation system
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent introduces digital image records as an intermediary data source between traditional marketing systems and user profile generation. These images serve as a mediator that contains implicit user interest information, which is then extracted through automated analysis processes, bridging the gap between existing marketing infrastructure and enhanced user profiling capabilities

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces manual profile creation methods with automated image analysis systems. Computer vision algorithms, machine learning models, and automated processing pipelines substitute human analysts, enabling scalable extraction of user interest information from large volumes of digital images without proportionally increasing operational complexity

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If digital image records are analyzed to identify user interests, then the quality and relevance of user profiles improve, but the processing time and computational resources increase

Engineering Contradiction:
Improveaccuracy of user interest identificationVSAvoidtime for profile generation
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent implements preliminary organization and tagging of digital image records before detailed analysis. Images are pre-categorized, metadata is extracted in advance, and potential user interests are identified through quick filtering processes, preparing the data structure ahead of time to accelerate the subsequent in-depth analysis phase

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent divides the image analysis process into multiple independent stages: initial filtering, feature extraction, interest identification, and profile generation. Each stage processes specific aspects of the images independently, allowing for parallel processing and optimization of individual steps without requiring complete reprocessing of all images

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If multiple types of analysis are performed on digital image records (scene classification, face detection, object detection, audio analysis), then comprehensive user interest information is obtained, but the system complexity and processing requirements increase

Engineering Contradiction:
Improvecomprehensiveness of user profileVSAvoidcomplexity of analysis system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a multi-functional analysis platform that performs scene classification, face detection, object detection, and audio analysis through integrated processing modules. A single system architecture handles multiple analysis types by routing images through different processing pipelines as needed, eliminating the need for separate dedicated systems for each analysis function

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent employs dynamic analysis workflows that adapt the type and depth of processing based on the specific characteristics of each image and the user's profile generation needs. The system dynamically selects which analysis functions to apply to each image, adjusting processing intensity and methodology in real-time rather than applying all analyses uniformly to all images

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP2232746B1Image record trend identification for user profiles
Publication Date: 2014.01.29 APPLE INC
  • EP2232746B1 patent drawingFigure 1
  • EP2232746B1 patent drawingFigure 2
  • EP2232746B1 patent drawingFigure 3

AI summary

Systems and methods for generating user profiles based at least upon an analysis of image content from digital image records are provided. The image content analysis is performed to identify trends that are used to identify user subject interests. The user subject interests may be incorporated into a user profile that is stored in a processor-accessible memory system.