Image-Based Wish List Creation for Visual Item Identification

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Solution Overview

Problem

Wish lists in online shopping are ineffective in capturing user desires as they often lack visual cues, and items may not be easily identified by brand or product name, leading to missed opportunities for users to find desired items.

Innovation Solution

A system that allows users to upload images of desired items from digital cameras or cellular phones, which are then matched to retail items, with additional information such as pricing and recommendations for similar or accessory items, enabling users to create and manage wish lists based on visual inputs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users create wish lists using traditional online shopping methods, then they can access product information, but they cannot effectively capture visual desires and easily identify items by brand or product name

Engineering Contradiction:
Improveease of identifying desired itemsVSAvoidvisual information about desired items
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system creates a digital copy of the physical item through image capture and stores it in the wish list. This allows users to preserve visual information about desired items without needing to physically handle or repeatedly search for them online, solving the contradiction between ease of identification and retention of visual data.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system introduces an intermediary layer between the user's visual desire and the product identification process. By capturing an image of the item and using image recognition technology as an intermediary, the system bridges the gap between visual perception and product database search, enabling accurate identification without requiring users to manually search by brand or name.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If users manually search for items by brand or product name online, then they can find specific products, but they miss visual cues that trigger their desires

Engineering Contradiction:
Improveaccuracy of item identificationVSAvoidspeed of finding desired items
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system replaces the mechanical manual search process (typing brand names, filtering by category) with an automated image recognition system. Users simply upload a photo of the item they desire, and the system automatically identifies it, significantly increasing productivity while maintaining or improving identification accuracy through visual matching algorithms.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Loss of information

If users browse online retail websites, then they can access product information, but items do not appear as they would in real-world context

Engineering Contradiction:
Improvevisual context of itemsVSAvoidease of recognizing desired items
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system segments the wish list functionality from traditional shopping carts. Instead of requiring users to navigate through complex product categories and comparisons, the wish list serves as a simple visual collection where users can add items by uploading photos. This segmentation separates the visual discovery function from the purchasing decision function, making item recognition more intuitive.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS7627502B2System, method, and medium for determining items to insert into a wishlist by analyzing images provided by a user
Publication Date: 2009.12.01 MICROSOFT TECHNOLOGY LICENSING LLC
  • US7627502B2 patent drawing
  • US7627502B2 patent drawing
  • US7627502B2 patent drawing

AI summary

Wish list creation and population is provided where users can associate one or more images as items in a wish list. To this end, an image can be provided, such as a photograph taken by the user, and analyzed to locate matching items and information related thereto. In this regard, the user can observe and desire to purchase an item without knowledge of specifics about the item. The user can then take a picture of the item and tag the picture for upload to their wish list. Matching can be provided to identify one or more items in the picture to facilitate retrieval of information related to the items. Also, items can be selected based on discerned characteristics of the picture in a design/fashion consultant context.