Immersive Content Items Nested Interfaces Mobile Search
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Solution Overview
Problem
Current online content distribution methods lack the ability to provide immersive and interactive experiences for users, particularly on mobile devices with limited display space, where users can access more information about products or services without navigating away from search results.
Innovation Solution
The development of immersive content items that include multiple presentation interfaces and interactive functionalities, such as scrollable image portions and navigation elements, allowing users to transition between different presentation interfaces without leaving the search results page, providing additional information and interactive options like requerying for suppliers or product details.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional content distribution methods are used, then content can be provided to users, but user engagement is limited and users cannot access more information without navigating away from search results
Solution Approach 1:
The patent implements nested presentation interfaces where a first presentation interface contains a second presentation interface within it. The second interface provides additional information about the same content item without requiring users to leave the original search results page, effectively nesting layers of information access within each other to enhance engagement while preserving information accessibility.
Solution Approach 2:
The patent introduces a new dimensional layer by adding a second presentation interface that overlays or expands within the first interface. This allows users to access additional information in a new dimensional space (such as expanded cards, side panels, or layered views) without leaving the current page, thereby improving both engagement and information accessibility simultaneously.
2Ease of operation
If more information is provided in content items, then user engagement improves, but display space requirements increase which is problematic on mobile devices
Solution Approach 1:
The patent segments information presentation into multiple interfaces: a first presentation interface for basic content and a second presentation interface for additional details. This segmentation allows the system to provide comprehensive information while maintaining a clean, space-efficient primary display, with detailed information available on demand through the segmented second interface.
Solution Approach 2:
The patent implements dynamic presentation by allowing users to transition between the first and second presentation interfaces based on their interaction needs. The second interface can be activated dynamically when users show interest in specific content items, providing detailed information only when needed rather than permanently occupying display space, thus maintaining high engagement without sacrificing display efficiency.
3Loss of information
If users are provided with detailed product information, then access to product details improves, but users must navigate away from search results which reduces convenience
Solution Approach 1:
The patent merges the search results page with detailed product information presentation by integrating the second presentation interface within the first. Users can access comprehensive product details, comparisons, and additional information while remaining on the same search results page, eliminating the need to navigate away and thereby maintaining both information accessibility and operational convenience.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.