Customizing Immersive Media Content Visibility Window

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Solution Overview

Problem

Current video content engagement is superficial due to limited interaction and a lack of accessible interesting content, with users not knowing what to look for or where to focus, even in immersive formats like 360 video.

Innovation Solution

A media platform that allows users to customize 360 video content by selecting and adjusting a visibility window using a computing device, recording user input, and overlaying audio and video commentary, creating a 'RE/live' version that includes visual annotations, which can be shared socially.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If 360 video provides surround video with a view window, then users can see different portions of the video, but users remain superficially engaged because they do not know what to look for or where to look

Engineering Contradiction:
Improvevideo viewing flexibilityVSAvoiduser engagement guidance
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system records user interactions with the 360 video (visibility window movements, selections, audio commentary) and uses this feedback to generate customized versions of the video. The recorded user behavior serves as feedback that guides the creation of personalized content, transforming passive viewing into active engagement while maintaining viewing flexibility.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

Users actively control their viewing experience by adjusting the visibility window, selecting portions to view, and adding audio commentary. The system captures these self-service actions and uses them to automatically generate customized video versions, eliminating the need for external guidance while maintaining ease of operation.

Inventive Principle:
Principle #25Self-service

2Ease of operation

If users can adjust the visibility window by moving the computing device, then users can focus on specific portions, but the system complexity increases due to gyroscope and accelerometer requirements

Engineering Contradiction:
Improvevisibility window adjustmentVSAvoidsensor system requirements
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system replaces complex mechanical sensor systems (gyroscope and accelerometer) with alternative methods of detecting user interaction. The visibility window adjustment can be achieved through software-based tracking of user selections and interactions, reducing hardware complexity while maintaining ease of operation.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If the customized video includes multiple overlays and annotations, then content appeal and engagement increase, but the video processing complexity increases

Engineering Contradiction:
Improvecontent customization capabilityVSAvoidvideo processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The customized video is constructed by segmenting the original 360 video into distinct portions based on user selections. Each segment can be independently processed and annotated, reducing the overall processing complexity compared to handling the complete video as a single unit while maintaining high customization capability.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS10770113B2Methods and system for customizing immersive media content
Publication Date: 2020.09.08 ZEALITY INC
  • US10770113B2 patent drawing
  • US10770113B2 patent drawing
  • US10770113B2 patent drawing

AI summary

A computing device has memory, a microphone, and an image sensor. A process plays an immersive video in a user interface region, which displays a portion of the immersive video according to a user selected visibility window. While playing the immersive video, the user adjusts the window, and the process records information that identifies placement of the window within the immersive video. The process records audio provided by the user and records video of the user. The process uses the information that identifies placement of the window to form a customized video including what was displayed in the window while playing the immersive video. The customized video also includes a visual overlay in a peripheral portion of the customized video, which includes the recorded video of the user. The customized video also includes an audio overlay using the recorded audio. The process transmits the customized video to another computer.