Immersive Retail System for Virtual Clothing Try-On
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Solution Overview
Problem
In retail environments, customers face challenges in trying multiple clothing combinations efficiently, and fashion designers struggle to create ideal designs due to the multitude of apparel categories, new design concepts, color combinations, textures, and print patterns, leading to increased customer visits and design evolution difficulties.
Innovation Solution
The implementation of immersive and artificial intelligence-based retail apparatuses using augmented, virtual, and mixed reality technologies to visualize clothing combinations on users through three-dimensional hologram images, personalized based on user attributes, preferences, and interactions, allowing for efficient selection and design customization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If customers physically try multiple clothing combinations in brick and mortar stores, then they can assess fit and style, but it requires multiple visits and increases time consumption
Solution Approach 1:
The patent creates virtual copies of clothing articles that can be digitally overlaid on images of customers. These virtual clothing replicas allow customers to visualize how garments will look and fit without physically trying them on, eliminating the need for multiple store visits while maintaining assessment accuracy.
Solution Approach 2:
The patent replaces the physical mechanical system of trying on clothes with a digital imaging and overlay system. Customers provide body measurements and photos, and the system generates virtual try-on images, substituting physical garment handling with computational image processing.
2Adaptability or versatility
If fashion designers create designs across multiple apparel categories with various color combinations, textures, and print patterns, then design variety increases, but design evolution becomes difficult to manage
Solution Approach 1:
The patent segments the design creation process into distinct modular components: base garment templates, color palettes, texture overlays, and print pattern layers. Each component can be independently selected and combined, allowing designers to manage complexity by working with discrete elements rather than holistic designs.
Solution Approach 2:
The patent implements dynamic design evolution where base templates can be progressively modified through iterative application of colors, textures, and patterns. The system allows designs to evolve dynamically from simple to complex configurations, enabling designers to track and manage design variations systematically.
3Ease of operation
If e-commerce allows customers to order clothing online, then convenience increases, but customers cannot assess fit before purchase leading to returns
Solution Approach 1:
The patent creates virtual copies of clothing articles that are overlaid on customer photographs taken at home. This virtual try-on copying technique allows customers to assess fit and style online with the same accuracy as physical try-ons, maintaining convenience while improving fit assessment.
Solution Approach 2:
The patent introduces virtual imaging technology as an intermediary between the online purchase interface and the customer's physical body. This intermediary layer provides fit visualization without requiring physical presence in a store, bridging the gap between e-commerce convenience and accurate fit assessment.
Data Source
AI summary
In some examples, immersive and artificial intelligence based retail may include ascertaining attributes associated with a user, identifying a device to display an augmented reality display, a virtual reality display, and/or a mixed reality display, and generating, based on the ascertained attributes and for display on the identified device, a virtual store including a plurality of clothing articles. A clothing article may be selected from the plurality of clothing articles, and based on the selection of the clothing article, a design, a color combination, a texture, and/or a print pattern may be generated based on the clothing article. Further, immersive and artificial intelligence based retail may include generating a display of a plurality of three-dimensional hologram images of the user wearing the clothing article, and determining personalized clothing articles for the user based on selection of a clothing article from the displayed plurality of three-dimensional hologram images.