Implicit Product Embedding in Simulated Media With Low Viewer Distraction
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Solution Overview
Problem
Existing product placement in visual media often distracts viewers and limits the scope of product cataloging, missing opportunities for advertisers and consumers.
Innovation Solution
A system and method for implicit product placement using a natural language processing search module, implicit product placement engine, user interaction module, and product catalog database, enabling non-intrusive product placement and interactive user engagement within visual media content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If explicit product placement is used in visual media, then product visibility and advertising effectiveness are improved, but viewer enjoyment and attention to storyline deteriorate
Solution Approach 1:
The system segments the advertising function from the visual media content by using augmented reality overlays that can be independently controlled. Products are placed in the virtual environment separately from the media content, allowing viewers to interact with products without disrupting the storyline. The AR layer can be toggled independently, enabling viewers to choose when to engage with product information.
Solution Approach 2:
The system transitions product placement from the traditional two-dimensional screen space into a three-dimensional augmented reality space. Products are rendered as virtual objects that coexist with the media content in a layered spatial environment, allowing viewers to explore products from multiple angles and perspectives without blocking the original content. This dimensional separation resolves the conflict between product visibility and storyline engagement.
2Loss of information
If traditional product cataloging is provided, then product information availability is limited, but system complexity and implementation cost increase
Solution Approach 1:
The virtual environment serves multiple functions simultaneously: it acts as both the media content display space and the product cataloging space. The same AR rendering engine that displays the visual media also renders product models, and the spatial positioning system used for media elements is reused for product placement. This multi-functionality expands product cataloging capabilities without proportionally increasing system complexity.
Solution Approach 2:
The system uses digital copies and representations of products in the virtual environment rather than physical products. These virtual product models can be replicated, scaled, and manipulated without the constraints of physical inventory or logistics. The product catalog is essentially a collection of digital asset references that can be instantly deployed and updated, dramatically reducing the complexity of product information management compared to traditional physical cataloging systems.
Data Source
AI summary
Systems, computer program products, and methods are described herein for implicit item embedding within a simulated electronic environment. In various embodiments, the invention includes utilizing a hybrid recommendation engine, the invention suggests product placements based on user data and preferences of a specific user. During the initial warm-up period, either user-based or product-based collaborative filtering is applied to assign the user to a collaborative user group until more information about the user becomes available. The hybrid recommendation engine is enhanced through a collaborative clustering component, which involves assigning the user to the collaborative user group via user-based collaborative filtering based on their similar user characteristics, product interests, or product preferences. The invention dynamically alters digital content streamed to the user's device. An implicit product placement module integrates recommended products within the entertainment content, providing a seamless and personalized experience for the user.