Implicit Product Embedding With Hybrid Recommendations in Streaming Media
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Solution Overview
Problem
Existing product placement in visual media is disruptive and limits the scope of product cataloging, detracting from viewer enjoyment and missing advertising opportunities.
Innovation Solution
A system and method for implicit product placement using a natural language processing search module, implicit product placement engine, user interaction module, and product catalog database, enabling non-intrusive product placement and interactive user engagement within visual media content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If explicit product placement is used in visual media, then product visibility and advertising effectiveness are improved, but viewer enjoyment and attention to storyline deteriorate
Solution Approach 1:
The patent extracts the product information from the visual narrative flow by allowing users to pause playback and search for products independently. This separates the advertising function from the storytelling function, enabling product visibility without compromising viewer enjoyment of the storyline.
Solution Approach 2:
The system introduces an intermediary search interface that mediates between the viewer and products. Instead of directly embedding products into the narrative, the system provides a separate search mechanism where viewers can discover products independently, thus avoiding direct disruption to the viewing experience.
2Loss of information
If traditional product cataloging is used, then product information is provided, but the scope of product description and discovery opportunities are limited
Solution Approach 1:
The system makes the product catalog universal by enabling search across multiple contexts - during video playback, after playback, and through natural language queries. The same catalog serves both traditional informational purposes and new interactive discovery purposes, expanding the scope of product description opportunities.
Solution Approach 2:
The patent adds a new dimension to product cataloging by introducing temporal and interactive layers. Instead of static catalogs, the system enables dynamic product discovery tied to specific moments in video content, allowing users to search for products at any point during or after playback, thereby expanding discovery scope.
3Ease of operation
If interactive product search is enabled during playback, then user engagement and product accessibility are improved, but system complexity and processing requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-processing and indexing all product information from video content before playback begins. This advance preparation creates a ready-to-search catalog that can be queried during playback without requiring complex real-time processing, thus reducing system complexity during actual use.
Solution Approach 2:
The system creates a simplified copy of product information from the complex video content. Instead of processing actual video frames during search operations, the system uses pre-extracted product data and metadata, significantly reducing processing requirements while maintaining ease of operation for users.
Data Source
AI summary
Systems, computer program products, and methods are described herein for implicit item embedding within a simulated electronic environment. In various embodiments, the invention includes utilizing a hybrid recommendation engine, the invention suggests product placements based on user data and preferences of a specific user. During the initial warm-up period, either user-based or product-based collaborative filtering is applied to assign the user to a collaborative user group until more information about the user becomes available. The hybrid recommendation engine is enhanced through a collaborative clustering component, which involves assigning the user to the collaborative user group via user-based collaborative filtering based on their similar user characteristics, product interests, or product preferences. The invention dynamically alters digital content streamed to the user's device. An implicit product placement module integrates recommended products within the entertainment content, providing a seamless and personalized experience for the user.