Improvement Proposal Server for Website Optimization
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Solution Overview
Problem
Users without expertise in digital marketing find it challenging to improve their websites effectively, as existing analysis tools provide mechanical analysis results with numerous numerical values and complex terms, making it difficult to understand how to enhance Conversion Rate (CVR) and lead generation.
Innovation Solution
An information processing system that includes an improvement proposal server, which receives home page configuration information and analysis results from separate services, generates specific improvement information, and sends it to users, enabling them to improve their websites without needing extensive digital marketing knowledge.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If an analysis tool provides detailed mechanical analysis results with numerical values and complex terms, then the measurement precision of website performance is improved, but the ease of operation for non-expert users deteriorates
Solution Approach 1:
The patent introduces an intermediary component that translates complex analysis results into user-friendly recommendations. The system includes a recommendation generation module that acts as a mediator between the technical analysis engine and non-expert users, converting numerical data and complex terms into actionable, easy-to-understand suggestions for website improvement.
Solution Approach 2:
The patent replaces the mechanical system of presenting raw numerical data and complex analysis terms with an intelligent information processing system. This system automatically generates natural language recommendations that substitute for the need users to interpret technical metrics themselves, thereby maintaining measurement precision while dramatically improving ease of operation.
2Device complexity
If users without digital marketing expertise attempt to improve their websites using existing tools, then the device complexity is reduced, but the productivity in achieving website improvement deteriorates
Solution Approach 1:
The patent enables non-expert users to perform website optimization themselves through automatically generated recommendations. The system provides self-service capabilities where users can implement improvements without needing external consultants or deep digital marketing knowledge, thereby maintaining low device complexity while significantly enhancing productivity in achieving website improvements.
Solution Approach 2:
The patent performs preliminary analysis and recommendation generation before users need to make decisions. The system pre-processes complex analysis tasks and prepares actionable recommendations in advance, allowing users to directly implement improvements without needing to understand the underlying complex processes, thus improving website improvement efficiency while keeping the interface simple.
3Adaptability or versatility
If a CMS tool and analysis tool are used separately, then the adaptability of marketing tools is improved, but the loss of information integration deteriorates
Solution Approach 1:
The patent merges the CMS tool and analysis tool into an integrated system. The recommendation generation module combines content management functionality with analytical capabilities, allowing the system to access both website configuration data and performance metrics simultaneously. This integration eliminates information loss while maintaining the adaptability of individual tool functions through modular architecture.
Data Source
AI summary
An information processing system includes at least one information processing apparatus that communicate with a first service for supporting to create a home page and a second service for creating an analysis result by analyzing information related to browsing of the home page via a network, a home page information reception unit that receives home page configuration information concerning a configuration of the home page from the first service, an analysis result reception unit that receives an analysis result from the second service, an improvement information creation unit that creates improvement information for improving the home page based on the home page configuration information and the analysis result, and a communication unit that sends the improvement information created by the improvement information creation unit to a user terminal operated by a user.