IMS Application Server Proximity Purchase Sessions
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Solution Overview
Problem
Current IMS networks lack effective implementation of location-based services, which prevents users from interacting further with the server after receiving advertisements or content, limiting their ability to purchase or request delivery of items from businesses.
Innovation Solution
An IMS network with an application server that provides advertisements to mobile devices near a business, allowing users to purchase items and request delivery through interactive sessions, facilitating targeted advertising and convenient mobile transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If the server transmits content to the user via text message, then the user receives location-based advertising information, but the user cannot further interact with the server to purchase items
Solution Approach 1:
The patent introduces an IMS network as an intermediary layer between the content server and the mobile device. This intermediary enables sophisticated interaction protocols (SIP sessions) that allow users to not only receive advertisements but also initiate purchase transactions, request delivery, and engage in multi-turn conversations with the server, thereby resolving the limitation of one-way communication while maintaining ease of use through standardized telecommunication interfaces
2Adaptability or versatility
If location-based services are implemented in IMS networks, then targeted advertising to proximate users is enabled, but effective implementation and definition have been lacking
Solution Approach 1:
The patent implements dynamic location-based service delivery by continuously monitoring mobile device locations through GPS and cellular triangulation, and dynamically pushing relevant advertisements and purchase opportunities to devices that enter predefined geographic zones around businesses. This dynamic approach ensures reliable and adaptable location-based services that respond in real-time to user movement and context
Solution Approach 2:
The system performs preliminary actions by pre-defining geographic zones around businesses and pre-configuring advertisement and purchase offer databases before users arrive. When a device enters a zone, the system has already prepared relevant content for immediate delivery, ensuring reliable and timely service implementation without latency
3Productivity
If the server pushes advertisement content to mobile devices, then businesses can target proximate customers, but users must physically visit the business to make purchases
Solution Approach 1:
The patent enables self-service purchasing where users can complete entire purchase transactions directly from their mobile devices through the IMS network. Users can browse advertised items, select products, provide delivery addresses, and complete payments without leaving their locations or physically visiting the business premises. This self-service capability dramatically improves purchase efficiency while eliminating the time loss associated with physical travel and in-store browsing
Data Source
AI summary
IMS networks and methods are disclosed for providing purchasing sessions to mobile devices that are located proximate to a business. IMS network includes an application server that provides advertisements for the business to mobile devices that are located proximate to the business (i.e., the advertisements are pushed to the mobile devices). Responsive to an advertisement, the user of a mobile device may contact the application server through the mobile device to purchase one or more items from the business. The application server responds to the mobile device with receipt information for the purchase. The user may then request delivery of the purchased item through the mobile device by transmitting some or all of the receipt information to the application server. The application server may then schedule delivery of the item to the user of the mobile device.