In-App Ad Module Lock Screen Display and Reward Distribution
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Solution Overview
Problem
Existing advertising models on mobile devices are limited in their ability to display ads without interfering with application usage and restrict the usage of rewards earned from ad watching to specific applications, leading to decreased ad effectiveness and limited user satisfaction.
Innovation Solution
An in-App advertising system that displays ads on the lock screen, allowing rewards to be generated and distributed across multiple applications based on user interactions, enabling flexible ad placement and expanded reward usage without interfering with application usage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If ads are displayed in applications through banner or pop-up forms, then advertisers can proceed with ads using popular applications, but the ads interfere with application usage and decrease user satisfaction
Solution Approach 1:
The patent moves ad display from the application screen dimension to the lock screen dimension. By displaying ads on the lock screen instead of within applications, the system eliminates interference with application usage while maintaining ad effectiveness. The lock screen serves as a separate dimensional space that does not conflict with application functionality.
2Reliability
If rewards are restricted to specific applications, then rewards can be distributed within the ad application ecosystem, but the range of reward usage is limited
Solution Approach 1:
The patent implements a universal reward system where rewards accumulated in the ad application can be transferred and used across multiple different applications. The reward mechanism serves multiple functions: it rewards ad viewing, enables cross-application utility, and creates a flexible economy that adapts to user needs across different application contexts.
3Productivity
If ads are displayed consistently through Ad applications, then advertisers can maintain ad presence, but users easily become bored and avoid using them
Solution Approach 1:
The patent relocates ad display to the lock screen dimension, which users interact with daily regardless of application usage. This provides consistent ad delivery opportunity without the boredom issue of repeated ad application usage, as the lock screen serves as a natural daily interaction point that feels less intrusive and more varied in context.
Data Source
AI summary
The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.