In-App Purchase Interface for Game Console TV Viewing
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Solution Overview
Problem
Users face inconvenience when trying to purchase advertised products or services during TV viewing through computer game applications, as they typically need to exit the application to complete the purchase.
Innovation Solution
A system and method that enable users to purchase products or services directly within a computer game console application (CGCA) using a game controller, allowing downloads while continuing to view TV, with options to purchase enabled through a processor and input device, such as a hot key on the controller.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users purchase advertised products or services outside the application, then the purchase can be completed, but the user must exit the application which interrupts TV viewing
Solution Approach 1:
The patent merges the purchase functionality with the TV viewing application by integrating a purchase interface directly into the CGCA. Users can select advertised products or services while watching TV through the same application window, eliminating the need to exit the application for purchasing. The purchase interface is combined with the viewing interface, allowing both functions to occur simultaneously without interruption.
Solution Approach 2:
The patent introduces an intermediary purchase interface within the CGCA that mediates between the user's viewing experience and purchasing action. This intermediary interface allows users to initiate and complete purchases without leaving the application, acting as a bridge that connects the TV viewing context with the product purchase function seamlessly.
2Ease of operation
If users enable purchase options within the CGCA, then purchasing can be done without exiting the application, but the device complexity increases
Solution Approach 1:
The patent implements multi-functionality within the CGCA by enabling it to perform both TV viewing and product purchasing functions. The same application window serves dual purposes: displaying TV content and providing purchase interfaces for advertised products. This universal approach allows one interface to handle multiple functions, reducing the need for separate dedicated purchase applications.
Solution Approach 2:
The patent employs preliminary action by pre-configuring purchase interfaces and product information within the CGCA before users need to make purchases. The system prepares purchase options, pricing information, and product details in advance within the application, so when users view advertisements, the purchasing capability is already ready and immediately accessible without requiring additional setup or complex navigation.
Data Source
AI summary
In one aspect, while watching TV through a computer game application, a user can purchase an advertised using a “hot key” on the game controller item and the purchase and download happens in background so when the user is done with TV she can play a newly purchased game or otherwise use the purchase. The purchase and viewing are all done within a single application. The purchase feature may be enabled only for a master profile in the computer game system so that other users such as children cannot purchase products through the computer game application.