In-App Purchasing Overlay for External Store Integration
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Solution Overview
Problem
Converting sales from an application offering a product for purchase can be difficult due to user navigation away from the interface, increasing the likelihood of abandoning a potential purchase.
Innovation Solution
A purchasing interface is integrated within the application, allowing users to purchase products without leaving the interface, using a transparent or translucent overlay that maintains the impression of a seamless transaction experience, with a daemon accessing targeting data to provide tailored content and facilitate purchases from external online stores.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users are navigated to an external online store to purchase a product, then the purchasing process can be completed, but users leave the application interface increasing the likelihood of abandoning the purchase
Solution Approach 1:
The patent merges the external online store's purchasing interface with the application's native interface by displaying the purchasing interface as a transparent or translucent overlay on top of the application. This allows users to complete purchases from external stores without leaving the application environment, maintaining user engagement and reducing abandonment while still accessing external purchasing capabilities
Solution Approach 2:
The patent introduces a mediator component that receives product information from external online stores and represents it within the application's interface. This mediator translates and adapts external purchasing interfaces to match the application's design language and user experience standards, creating a seamless transition for users between browsing and purchasing
2Adaptability or versatility
If a purchasing interface from an external source is displayed, then users can purchase products, but it may break the impression of seamless integration with the application
Solution Approach 1:
The patent applies local quality by making different parts of the interface have different properties - the purchasing interface is displayed as a transparent or translucent overlay, allowing the underlying application interface to remain visible and maintain its design consistency, while the purchasing functionality is provided by the external source
Solution Approach 2:
The patent uses transparency and translucency changes to differentiate between the application interface and the purchasing interface. By adjusting the opacity of the purchasing overlay, the system maintains visual hierarchy and interface consistency while still providing access to external purchasing capabilities
3Productivity
If users are kept within the application interface during purchasing, then sales conversion improves, but the application must integrate external purchasing functionality
Solution Approach 1:
The patent segments the purchasing process into distinct layers - the application interface layer and the external purchasing interface layer. By separating these functions into transparent or translucent overlay layers, the system can integrate external purchasing functionality without fundamentally restructuring the application's core codebase or architecture
Data Source
AI summary
The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.