In-Depth Article Surfacing via Multi-Criteria Scoring

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Solution Overview

Problem

Current search systems fail to effectively surface in-depth articles in search results, lacking the ability to identify and prioritize insightful, well-researched content that provides deeper perspectives on topics.

Innovation Solution

The system determines in-depth articles by assigning scores based on article length, commercial relevance, evergreen content, site patterns, and author credibility, and provides graphical representations with tags for suggested queries to surface additional relevant articles.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional search systems are used to provide search results, then a wide variety of resources can be accessed, but in-depth articles cannot be effectively identified or prioritized

Engineering Contradiction:
Improveability to identify in-depth articlesVSAvoidsearch system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system performs preliminary identification and scoring of in-depth articles before search queries are submitted. Articles are pre-classified as in-depth content and assigned quality scores based on multiple criteria (author credibility, site patterns, content depth metrics). This preliminary action enables the search system to quickly prioritize and surface high-quality in-depth articles when relevant queries are submitted, without adding complexity to the real-time search processing.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary classification layer between the general search index and the search results display. This intermediary system specifically identifies and flags in-depth articles through graphical representations and tags, acting as a mediator that highlights quality content without requiring a complete restructuring of the underlying search infrastructure. The intermediary layer adds precision for in-depth article identification while maintaining the simplicity of the core search system.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If multiple scoring criteria are applied to identify in-depth articles, then article quality can be better assessed, but the processing complexity increases

Engineering Contradiction:
Improvearticle quality assessmentVSAvoidscoring system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The quality assessment system is segmented into multiple independent scoring criteria, each evaluating a specific aspect of article quality (author credibility score, site pattern match score, content depth score, evergreen content score). Each criterion operates independently and contributes a weighted component to the overall in-depth article score. This segmentation allows the system to comprehensively assess article quality through multiple dimensions while keeping each individual scoring component simple and manageable.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If graphical representations with tags are provided for in-depth articles, then user exploration of related topics is enhanced, but the search result structure becomes more complex

Engineering Contradiction:
Improveuser exploration capabilityVSAvoidsearch result structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent adds a visual dimension to search results by introducing graphical representations (such as icons, highlighted formatting, or specialized display elements) that distinguish in-depth articles from regular search results. Tags representing suggested queries are overlaid as additional informational layers on these graphical representations. This dimensional addition enhances user exploration capability by providing visual cues and navigation hints without fundamentally restructuring the underlying search result data model.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS9996624B2Surfacing in-depth articles in search results
Publication Date: 2018.06.12 GOOGLE LLC
  • US9996624B2 patent drawing
  • US9996624B2 patent drawing
  • US9996624B2 patent drawing

AI summary

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for performing actions of determining that one or more in-depth article search results are to be provided in response to a query, obtaining a topicality score for each in-depth article of a plurality of in-depth articles, each topicality score indicating a degree of relevance of a respective in-depth article to the query, obtaining a document score for each in-depth article of the plurality of in-depth article, each document score being based on a respective topicality score and a respective in-depth article score, selecting one or more in-depth articles from the plurality of in-depth articles based on respective document scores, and providing the one or more in-depth article search results for display, each in-depth article search result representing an in-depth article of the one or more in-depth articles.