Predictive Analytics for In-Flight Deal Pricing Probability

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Solution Overview

Problem

Current methods for pricing complex service deals, especially high-valued IT services, are cumbersome and time-consuming due to the complexity of pricing individual services at a granular level, and there is a need for a more efficient approach to assess the probability of winning deals at different price points.

Innovation Solution

A system and method that utilize predictive analytics to assess the probability of winning an in-flight deal by receiving information on price points and metadata, applying a predictive model to estimate the likelihood of winning at each price point, incorporating historical and market data, and using a top-down pricing approach to estimate costs and prices based on peer deals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional bottom-up pricing methods are used for complex service deals, then pricing accuracy at granular level is improved, but the process becomes cumbersome and time-consuming

Engineering Contradiction:
Improvepricing accuracyVSAvoidpricing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent inverts the traditional bottom-up pricing approach by implementing a top-down pricing methodology. Instead of aggregating prices from individual service components, the system starts with overall deal-level pricing parameters and decomposes them to service levels, significantly reducing pricing time while maintaining accuracy through predictive analytics models trained on historical deal data

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The patent transforms the pricing process by changing from detailed granular parameter input (bottom-up) to high-level parameter input (top-down). The predictive analytics model uses metadata and historical data to automatically determine appropriate pricing parameters, converting a time-consuming manual process into an efficient automated system that maintains pricing precision

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If detailed granular pricing of individual services is performed, then pricing completeness is improved, but the complexity of the pricing process increases

Engineering Contradiction:
Improvepricing completenessVSAvoidpricing process complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent segments the pricing process into distinct hierarchical levels: deal level, service level, and service component level. The top-down approach allows pricing to be established at higher levels first, with automatic decomposition to lower levels, reducing overall process complexity while ensuring comprehensive pricing coverage through structured segmentation

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The predictive analytics model serves multiple functions simultaneously: it performs probability of winning assessments, determines optimal price points, validates pricing completeness, and guides the top-down pricing process. This multi-functional approach reduces the need for separate complex processes while maintaining comprehensive pricing coverage

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Measurement precision

If probability assessment for different price points is conducted using traditional methods, then assessment accuracy is improved, but the agility and efficiency of the process deteriorates

Engineering Contradiction:
Improveassessment accuracyVSAvoidprocess efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system performs preliminary actions by pre-training predictive analytics models on extensive historical deal data before actual pricing decisions are needed. This pre-computation of probability relationships enables rapid, accurate probability of winning assessments for multiple price points during the actual pricing process, significantly improving efficiency without sacrificing accuracy

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses historical deal data as copies of past pricing scenarios to train predictive models. These trained models then serve as virtual replicas of successful pricing patterns, enabling the system to rapidly assess probability for new deals by comparing against learned patterns from historical copies, thereby improving both accuracy and efficiency

Inventive Principle:
Principle #26Copying

Data Source

PatentUS10748193B2Assessing probability of winning an in-flight deal for different price points
Publication Date: 2020.08.18 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US10748193B2 patent drawing
  • US10748193B2 patent drawing
  • US10748193B2 patent drawing

AI summary

One embodiment provides a method for assessing probability of winning an in-flight deal. The method comprises receiving information for the in-flight deal. The information for the in-flight deal comprises a set of price points for the in-flight deal and metadata relating to the in-flight deal. The method further comprises, for each price point of the set of price points, predicting a probability of winning the in-flight deal at the price point based on a predictive analytics model.