Real-Time In-Game Advertisement Modification via Context Metadata
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Solution Overview
Problem
Current in-game object type advertisements face challenges in applying real-time bidding systems due to the need for pre-production of various advertisement versions matching specific game scenes, backgrounds, and situations, leading to potential mismatches and reduced advertisement effectiveness.
Innovation Solution
An electronic device with a processor that recognizes game context, modifies advertisement content in real-time based on metadata analysis, and displays it as a 3D object within the game, utilizing AI to select and optimize advertisements for dynamic game environments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If pre-production of various advertisement versions is performed for each game scene, then advertisement matching accuracy is improved, but production complexity and time increase
Solution Approach 1:
The patent applies preliminary action by pre-producing a single base version of the advertisement content and pre-defining modification parameters and rules. This allows the system to quickly adapt to different game scenes through real-time parameter adjustment rather than producing multiple complete versions in advance, thus reducing production complexity while maintaining matching accuracy.
Solution Approach 2:
The patent utilizes parameter changes by modifying advertisement content based on game scene parameters such as background, situation, and atmosphere. The system adjusts advertisement attributes (color, text, imagery) according to metadata extracted from the game context, enabling a single base advertisement to adapt to multiple scenes without requiring separate productions for each.
2Manufacturing precision
If pre-production of various advertisement versions is performed for each game scene, then advertisement matching accuracy is improved, but production time increases
Solution Approach 1:
The patent applies preliminary action by pre-producing a single base version of the advertisement content and pre-defining modification parameters and rules. This allows the system to quickly adapt to different game scenes through real-time parameter adjustment rather than producing multiple complete versions in advance, thus reducing production complexity while maintaining matching accuracy.
Solution Approach 2:
The patent utilizes parameter changes by modifying advertisement content based on game scene parameters such as background, situation, and atmosphere. The system adjusts advertisement attributes (color, text, imagery) according to metadata extracted from the game context, enabling a single base advertisement to adapt to multiple scenes without requiring separate productions for each.
3Adaptability or versatility
If real-time bidding system is applied to in-game advertisements, then advertisement relevance is improved, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary component that extracts metadata from the game context (such as scene background, situation, and atmosphere) and uses this metadata to select and modify appropriate advertisements. This intermediary layer simplifies the RTB system by providing structured game context information that can be directly matched with advertisement criteria, reducing the overall system complexity while maintaining high relevance.
Solution Approach 2:
The patent utilizes parameter changes by modifying advertisement content based on game scene parameters such as background, situation, and atmosphere. The system adjusts advertisement attributes (color, text, imagery) according to metadata extracted from the game context, enabling a single base advertisement to adapt to multiple scenes without requiring separate productions for each.
4Ease of manufacture
If single advertisement version is used for all game scenes, then production complexity is reduced, but advertisement effectiveness decreases
Solution Approach 1:
The patent utilizes parameter changes by modifying advertisement content based on game scene parameters such as background, situation, and atmosphere. The system adjusts advertisement attributes (color, text, imagery) according to metadata extracted from the game context, enabling a single base advertisement to adapt to multiple scenes without requiring separate productions for each.
Solution Approach 2:
The patent applies dynamics by making the advertisement content dynamically adjustable based on real-time game context. The system modifies advertisement parameters (such as color schemes, text content, and visual elements) according to the current game scene's metadata, allowing a single advertisement template to effectively serve multiple different game scenarios.
Data Source
AI summary
An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.