In-Game Advertising Impression Tracking System
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Solution Overview
Problem
The advertising industry faces challenges in accurately measuring and targeting advertisements due to the inability to capture the attention of audiences in traditional media, with video games emerging as a captive audience platform but lacking effective systems for managing and tracking in-game advertising impressions.
Innovation Solution
A system and method for deploying and tracking advertisements in video games, involving a networked advertising system that determines impression areas, verifies advertising impressions, processes payments, and allows for targeted advertising by identifying popular games and effective advertisements, enabling advertisers to establish proper pricing models and receive feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional advertising media (TV, print, radio) are used to reach audiences, then broad coverage is achieved, but the ability to accurately measure and track advertising impressions is lost
Solution Approach 1:
The patent introduces an intermediary advertising measurement system that operates within video games to track impressions. This mediator captures detailed viewing data (time, location, context) without requiring changes to the core advertising or gaming platforms, thus enabling precise measurement while maintaining platform versatility.
Solution Approach 2:
The patent replaces traditional mechanical/manual advertising measurement methods with automated electronic tracking systems. The system automatically records impression data through software integration, eliminating the need for manual surveys or estimation methods used in traditional media.
2Reliability
If video games are used as an advertising platform with captive audience, then advertising attention is improved, but the system for managing and tracking advertising impressions is lacking
Solution Approach 1:
The patent segments the advertising tracking system into modular components: impression detection modules, data collection modules, verification modules, and reporting modules. This segmentation allows the complex system to be managed through independent, specialized components that can be implemented and maintained separately.
Solution Approach 2:
The advertising tracking system is integrated directly into the video game platform, allowing the game system itself to perform tracking and verification functions. The game's existing infrastructure (player profiles, session data, location tracking) is leveraged to provide self-service impression verification without requiring external complex systems.
3Measurement precision
If advertising impressions are tracked in video games, then accurate measurement is achieved, but the complexity of the advertising system increases
Solution Approach 1:
The patent creates a universal advertising tracking framework that can be applied across multiple video game titles and platforms. The system uses standardized data structures and tracking protocols that work universally across different games, reducing the need for game-specific custom implementations and thereby reducing overall system complexity.
Solution Approach 2:
The patent implements preliminary tracking infrastructure within video games before advertising campaigns are launched. Impression tracking code and data collection mechanisms are pre-installed and configured in the game system, so that when advertising content is delivered, measurement is automatically enabled without requiring additional complex setup or configuration.
Data Source
AI summary
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.