In-Game Incentive System for Cross-Promotion via Introduction Codes

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Solution Overview

Problem

Existing methods struggle to rapidly increase the number of users for a new game immediately after its release, as users are often unaware of the new game or engaged with existing games, making it difficult to apply user introduction techniques effectively.

Innovation Solution

An existing user of a first game is notified about a second game during gameplay, and an introduction code is issued to promote the second game to new users, allowing the existing user to obtain incentives for the first game based on successful downloads of the second game, thereby encouraging the introduction of the second game to friends or acquaintances.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If user introduction techniques are applied to increase new users for a new game immediately after release, then the number of new users can be increased, but users are often unaware of the new game or engaged with existing games making it difficult to apply the techniques effectively

Engineering Contradiction:

Improvenumber of new usersVSAvoidease of applying introduction technique

Core Design Contradiction:

Quantity of substanceVSEase of operation

Solution Approach 1:

The patent uses an existing game as an intermediary platform to promote a new game. By displaying advertisements and providing introduction codes within the existing game that users are already engaged with, the system bridges the gap between users and the new game they might not otherwise discover

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary actions by pre-generating introduction codes and pre-arranging advertisement displays within the existing game before the new game launch. This ensures that when users play the existing game, they are already exposed to promotion materials and can immediately introduce the new game to others

Inventive Principle:

Principle #10Preliminary action

2Quantity of substance

If an existing user is limited to introducing only the existing game they are playing, then the user can acquire bonus points continuously, but the number of new users for other games cannot be increased

Engineering Contradiction:

Improvenumber of new users for new gameVSAvoidversatility of introduction function

Core Design Contradiction:

Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The introduction code system is designed to be universal and multi-functional. The same introduction code mechanism that works for the existing game is also applied to promote the new game, allowing a single code to serve multiple promotional purposes across different games

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent segments the introduction function into separate promotional campaigns for different games. While maintaining a unified introduction code system, it allows specific codes to be allocated for specific games, enabling targeted promotion of the new game through the existing game platform

Inventive Principle:

Principle #1Segmentation

3Productivity

If bonus points are granted continuously to existing users for introducing new users, then existing users are motivated to introduce friends, but the system complexity increases for tracking multiple generations and continuous grants

Engineering Contradiction:

Improveuser introduction efficiencyVSAvoidcomplexity of point granting system

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system implements feedback mechanisms by continuously granting bonus points to existing users based on the game results and continued play of introduced users. This real-time feedback loop motivates users to keep introducing friends while the system automatically tracks and calculates the appropriate rewards

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS10758827B2In-game incentive granting device and program for incentive granting

Publication Date: 2020.09.01 GREE HOLDINGS INC

AI summary

Provided is an incentive granting device, comprising: a second game notifying unit 16 which notifies an existing user of the existence of a second game during the execution by the existing user of a first game app; an introduction code issuing unit 18 which issues an introduction code during the execution of the second game app by the existing user who has received the notification; and an incentive granting unit 20 which grants a prescribed incentive for the existing user's first game, with respect to a new user receiving an introduction from the existing user and downloading the second game app. By allowing an existing user to be aware of the existence of a second game during the execution of a first game, and to obtain an incentive for the first game by executing the second game and introducing a new user thereto, the existing user is given a motivation to proactively spread the word about the second game.