In-Game Timed Offer System for Player Conversion
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Solution Overview
Problem
Conventional systems for providing progressive, timed offers to players in online games are inefficient in targeting new players or those who have not made purchases, lacking effective incentives and personalized approaches.
Innovation Solution
A system that includes a space module to present virtual space, a player selection module to identify new players or non-purchasers, an offer selection module to choose and segment offers and bonuses, and an offer provision module to provide these offers for a limited time, with the option to adjust based on player responses and characteristics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional systems provide progressive offers to players, then offers can be made available to players, but the system cannot effectively target or differentiate between new players and existing non-purchasers
Solution Approach 1:
The patent segments the player base into distinct categories (new players vs. existing non-purchasers) and provides different offer sets to each segment. The system determines player status based on registration date and purchase history, then selectively presents tailored offers to each group, enabling effective targeting without requiring complex individualized customization for each player.
2Productivity
If timed offers are provided to new players, then purchase incentive is improved, but the system lacks efficiency in identifying and reaching the right players
Solution Approach 1:
The system performs preliminary identification of new players at the moment of registration, immediately determining their status based on registration date and presenting relevant offers without delay. This preliminary action ensures that new players receive targeted offers immediately upon joining, maximizing conversion efficiency while minimizing the time lost in player identification and offer delivery.
3Ease of operation
If offers are made available without time constraints, then player flexibility is improved, but the urgency and incentive value of offers decreases
Solution Approach 1:
The patent implements time-limited offer windows for new players, where offers are presented immediately upon registration and must be accepted within a specified timeframe. This periodic action creates urgency and incentive value while maintaining ease of access during the offer window, as players can still freely accept or decline offers without restriction, but the time constraint ensures the offers remain compelling and drive timely conversion.
Data Source
AI summary
A system and method are disclosed for providing an in-game offer to one or more players of an online game. The offer is provided to players that have newly joined the game and/or to players that have not yet made a purchase. In some implementations, the offer may be meant to incentivize purchase upon entry into the game. The in-game offer may comprise an offer to one or more items and a bonus comprising one or more bonus items provided to the player responsive to the offered items being purchased. The in-game offer may only be made available to a qualifying player for a certain amount of time.